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PulsePoint has expanded its Audience Manager platform to Google Search and Microsoft Bing, enabling healthcare marketers to reach verified healthcare professionals (HCPs) with NPI-level precision in two of the industry’s…
FreeWheel has introduced Video Content Report, a new reporting solution within Buyer Cloud designed to provide advertisers with greater transparency into where their connected TV (CTV) campaigns are delivered. The…
Pattern Group Inc. has announced a new technology partnership that enables brands to manage and optimize advertising in ChatGPT through its ecommerce advertising platform. The integration expands Pattern’s omnichannel advertising…
TrustedSite has announced that its trust badge application has achieved Built for Shopify status, Shopify’s highest recognition for app quality, performance, and reliability. The certification highlights the app’s seamless integration…
StackAdapt has unveiled Ivy Studio, a new AI-powered advertising hub designed to transform how marketers manage digital campaigns. Built on the company’s Ivy AI engine, the platform introduces AI agents…
Google is testing a new Email Verification Protocol (EVP) for Chrome that aims to simplify online account registration by eliminating the need for one-time passwords (OTPs) and magic links. The…
Amaze Holdings has announced a strategic partnership with BIGtoken to introduce a scalable affiliate marketing platform that connects brands and creators through an integrated campaign management and digital wallet solution.…
Rival Technologies has introduced Model Context Protocol (MCP), a new capability that enables organizations to securely connect proprietary customer research data with enterprise AI applications. The launch is designed to…
CoBALT has announced its expansion into the United States through a strategic partnership with the Korean American Chamber of Commerce of Washington State (KACCWA). As part of the collaboration, the…
Bolster AI has introduced Fraudulent Ads Monitoring & Takedowns, a new capability designed to help organizations detect and remove fraudulent advertisements that impersonate trusted brands and redirect consumers to phishing…
