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Category Advocacy, Loyalty & Referrals

  1. Home
  2. Archive by category "Advocacy, Loyalty & Referrals"
Amperity Study Finds AI Is Reshaping Consumer Loyalty and Purchase Decisions
  • June 24, 2026
  • 3 minutes Read
Amperity Study Finds AI Is Reshaping Consumer Loyalty and Purchase Decisions

New research highlights growing reliance on AI recommendations, increasing competition for customer loyalty, and rising demand for relevant, trustworthy personalization Amperity, a provider of customer data and AI-driven marketing solutions,…

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Merkle, Airship Launch Mobile Loyalty Accelerator for Salesforce Users
  • November 4, 2025
  • 3 minutes Read
Merkle, Airship Launch Mobile Loyalty Accelerator for Salesforce Users

Today Merkle, dentsu’s leading customer experience transformation consultancy, announces a new agreement with Airship and Salesforce Marketing Cloud, creating a solution for more connected customer loyalty experiences in mobile. Now, brand marketers…

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Twilio’s 6th Annual Report Finds Trust and Timing Drive Customer Loyalty
  • June 5, 2025
  • 3 minutes Read
Twilio’s 6th Annual Report Finds Trust and Timing Drive Customer Loyalty

Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for leading brands, today released its sixth annual State of Customer Engagement Report. Based on a global survey of…

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Marketpoint Debuts ‘Recall Ready’ to Cut Recall Expenses 50%
  • May 16, 2025
  • 2 minutes Read
Marketpoint Debuts ‘Recall Ready’ to Cut Recall Expenses 50%

Marketpoint Recall has launched ‘Recall Ready’, a new solution designed to help brands take control, respond faster, communicate better, and recover stronger when a recall strikes. For brands that get…

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GoodBrand Impact Launches to Link Marketing with Purpose
  • May 1, 2025
  • 2 minutes Read
GoodBrand Impact Launches to Link Marketing with Purpose

This month marks the official launch of GoodBrand Impact, a boutique media agency and consultancy dedicated to helping corporate brands amplify the value of their advertising and marketing investments through social impact. Founded…

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Study: Emotional Bonds Top Discounts in Driving Brand Loyalty
  • April 15, 2025
  • 2 minutes Read
Study: Emotional Bonds Top Discounts in Driving Brand Loyalty

Bloomreach, the agentic platform for personalization, announced a new research report conducted with EMARKETER, “The Power of Trust and Emotions in Building Customer Loyalty.” Surveying more than 150 marketers, the…

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Wishpond Launches New White-Label Reseller Program for SalesCloser AI
  • February 26, 2025
  • 4 minutes Read
Wishpond Launches New White-Label Reseller Program for SalesCloser AI

Wishpond introduces a fully customizable white-label solution, enabling businesses to brand and resell SalesCloser AI under their own name. The program provides complete brand control, seamless integration, and creates new…

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Phaedon Appoints Ravi Erraguntla as New Chief Product Officer
  • January 17, 2025
  • 2 minutes Read
Phaedon Appoints Ravi Erraguntla as New Chief Product Officer

Phaedon, a leader in loyalty and marketing solutions, today announced the appointment of Ravi Erraguntla as its new Chief Product Officer. With over two decades of expertise in product management, software engineering,…

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Antavo Launches Most Comprehensive Global Customer Loyalty Report 2025
  • January 16, 2025
  • 5 minutes Read
Antavo Launches Most Comprehensive Global Customer Loyalty Report 2025

Antavo, the AI-powered Loyalty Platform, announces today the launch of its Global Customer Loyalty Report 2025, the most comprehensive report in the market examining perspectives on the current landscape of customer…

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Spiro Named in Chief Marketer’s Top Agencies of the Year 2025
  • December 18, 2024
  • 2 minutes Read
Spiro Named in Chief Marketer’s Top Agencies of the Year 2025

Spiro, the globally recognized experiential agency, has been awarded Chief Marketer’s Top Agencies of the Year for 2025. This prestigious recognition highlights Spiro’s exceptional ability to blend strategic insight with creative excellence,…

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