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Category Adtech

  1. Home
  2. Archive by category "Adtech"
New CTV Solution Brings Transparency and Control to Streaming Advertising
  • May 4, 2026
  • 3 minutes Read
New CTV Solution Brings Transparency and Control to Streaming Advertising

A leading ad technology company has introduced a new solution aimed at improving visibility and performance measurement across connected TV (CTV) advertising. The platform is designed to help marketers better…

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Smart TV Home Screen Ads Open New Opportunities for High-Impact Viewer Engagement
  • April 23, 2026
  • 3 minutes Read
Smart TV Home Screen Ads Open New Opportunities for High-Impact Viewer Engagement

A new advancement in connected TV advertising is enabling brands to engage viewers at a critical moment—right when they are deciding what to watch. By introducing programmatic access to smart…

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Advertising Platform Expands Curated Audience Solutions for Smarter Targeting
  • April 16, 2026
  • 2 minutes Read
Advertising Platform Expands Curated Audience Solutions for Smarter Targeting

A leading advertising technology platform has strengthened its collaboration with a supply-side partner to introduce curated audience solutions, enabling more effective and privacy-focused targeting across premium digital inventory. This development…

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Organizations Expand AI-Powered Analytics for Smarter Decision-Making
  • April 9, 2026
  • 3 minutes Read
Organizations Expand AI-Powered Analytics for Smarter Decision-Making

Businesses are increasingly adopting advanced AI-driven analytics systems to improve how they interpret data and make decisions. These new capabilities are helping organizations move beyond basic reporting toward intelligent systems…

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Ad Safety Veteran Pamela Slea Named CEO of Boltive
  • January 28, 2026
  • 3 minutes Read
Ad Safety Veteran Pamela Slea Named CEO of Boltive

Boltive, a technology company specializing in behavioral enforcement for ad security and data privacy, today announced that Pamela Slea has been appointed Chief Executive Officer and will join the Board…

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Creative Realities Announces Addition of Tamra Koshewa as CFO
  • November 28, 2025
  • 2 minutes Read
Creative Realities Announces Addition of Tamra Koshewa as CFO

Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX), a leading provider of digital signage, media and AdTech solutions, today announced that it has hired Tamra Koshewa as…

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Smartly Adds AI-Powered Creative Capabilities Across Its Platform
  • November 25, 2025
  • 2 minutes Read
Smartly Adds AI-Powered Creative Capabilities Across Its Platform

Smartly, the leading AI-powered advertising technology platform, today announced two new creative intelligence solutions: Creative Predictive Potential and Creative Insights. These new products advance the platform’s intelligence capabilities across the…

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WunderKIND Ads and Cognitiv Bring Power of ContextGPT Direct to Media Buyers
  • November 21, 2025
  • 3 minutes Read
WunderKIND Ads and Cognitiv Bring Power of ContextGPT Direct to Media Buyers

Key Takeaways WunderKIND Ads, the leader in non-intrusive, user-first ad experiences, today announced a strategic partnership with Cognitiv – the leading advanced performance partner powered by deep learning – providing media…

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Swivel Announced New Brand Identity and Expanded Platform Capabilities
  • November 10, 2025
  • 3 minutes Read
Swivel Announced New Brand Identity and Expanded Platform Capabilities

Swivel, the agentic orchestration layer for modern ad operations, today unveiled a new brand identity and website experience that reflect the company’s vision for the evolution of sell-side advertising and…

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Brand Networks Expands Aimy with AI TV Ads Using Comcast’s Universal API
  • November 4, 2025
  • 2 minutes Read
Brand Networks Expands Aimy with AI TV Ads Using Comcast’s Universal API

Brand Networks, an Augeo company and leader in AI-powered advertising solutions, today announced a new capability within its Aimy platform that democratizes TV advertising for small and mid-sized businesses (SMBs).…

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