FreeWheel has introduced Video Content Report, a new reporting solution within Buyer Cloud designed to provide advertisers with greater transparency into where their connected TV (CTV) campaigns are delivered. The…
Vending Media Inc. has introduced a new dual-revenue vending program that enables vending machine operators to generate income from both product sales and digital advertising displayed on vending machine screens.…
The Trade Desk has appointed Ron Lamprecht as Chief Business Development Officer and Senior Vice President, a newly created leadership role focused on expanding strategic partnerships and accelerating the company’s…
New orchestration and memory platform aims to help marketers streamline campaign planning, execution, and optimization across channels Smartly has unveiled Smartly Synapse, a new AI-powered orchestration and memory layer designed…
New hires support company’s expansion as demand grows for AI-driven advertising operations and automation solutions Swivel, a provider of agentic workflow technology for advertising operations, has announced the appointment of…
Ogury has introduced SONA, a new agentic AI solution designed to help brands and agencies bridge the gap between audience planning and campaign execution through persona-based advertising strategies. Built on…
New AI-powered solution helps brands optimize media investments across convergent TV campaigns in real time EDO, a provider of TV outcomes measurement and advertising intelligence solutions, has introduced Ad EnGage…
Experienced AdTech leader joins fullthrottle.ai to strengthen customer success, client growth, and platform adoption fullthrottle.ai®, a provider of first-party data media solutions and AdTech operating systems, has announced the appointment…
New collaboration enables privacy-focused real-time data activation and paves the way for future AI-driven media buying Adform and Adsquare have announced an expanded partnership aimed at advancing the next generation…
Pattern has been awarded United States Patent No. 12,626,273 B2 for its proprietary advertising measurement technology designed to calculate True Return on Advertisement Sales Value (True ROAS®) across ecommerce marketplaces…
