Within today’s B2B marketplace, where buying is a complex process that involves many stakeholders over different channels, the choice of models will make or break successful winning as marketing attribution…
CRM is not only a tool but a concept that, when properly integrated, can change the existing attitude to customer relations and marketing in B2B companies. The knowledge of what CRM is…
Table of ContentsIntroduction1. Birdeye2. Drift3. ActiveCampaign4. Qualified5. LiveChatFinal Thoughts Introduction The B2B marketing landscape demands a feedback-oriented approach, which is best achieved through conversational marketing. When traditional marketing tactics fail to understand…
It becomes challenging to maintain digital marketing in a more competitive market environment. With the speed of the market in today’s fast-moving world, marketing automation becomes a necessity rather than an option.…
1. The Case for Unified Data2. Federated Data: Maintaining Flexibility and Control3. Siloed Data: The Necessary Evil4. The Coexistence of Unified, Federated, and Siloed Data Marketing technology is vital to…
Introduction In marketing, financial output ought to be supported by tangible results, and data analytics has become inevitable. The analysis of different marketing tools and techniques, Marketing Mix Modeling (MMM), serves as…
Introduction1. Hubspot Inbound Marketing Certification2. Google Ads Certification3. Hootsuite Social Media Marketing Certification4. HubSpot Content Marketing Certification CourseFinal Thoughts Introduction In today’s successful business-to-business (B2B) environment, organizations require more than…
Introduction In the era of data-driven business, the role of chief marketing officers (CMOs) has transformed traditional marketing strategies with the help of wealth data. With this data, CMOs can…
Introduction After months of discussion, Google has finally decided to keep the third-party cookies (3PC) in its Chrome browsers. In a recent announcement by Google, it was announced that it…
When it comes to marketing, it is crucial to manage upper and lower funnel touchpoints in order to generate the highest possible ROI. While upper-funnel strategies are more or less…
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