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Category Audience/Marketing Data & Data Enhancement

  1. Home
  2. Archive by category "Audience/Marketing Data & Data Enhancement"
Ayzenberg Group Expands Social Index to 15 Platforms With New Brand-Specific EMV Modeling
  • August 27, 2026
  • 3 minutes Read
Ayzenberg Group Expands Social Index to 15 Platforms With New Brand-Specific EMV Modeling

Bluesky, Discord, Reddit, Threads and WhatsApp added to earned media value standard as brands seek more accurate measurement across community and messaging platforms Ayzenberg Group today announced an expansion of…

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Litera Expands Legal AI With Firm Knowledge Search and Growth Intelligence Tools
  • August 25, 2026
  • 2 minutes Read
Litera Expands Legal AI With Firm Knowledge Search and Growth Intelligence Tools

Litera, a provider of Legal AI technology, today announced new AI and growth intelligence capabilities designed to help law firms access institutional knowledge, strengthen client relationships and identify new business…

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Fospha Finds Retail Brands Increased Peak Season Ad Spend 22% Despite Market Headwinds
  • August 25, 2026
  • 3 minutes Read
Fospha Finds Retail Brands Increased Peak Season Ad Spend 22% Despite Market Headwinds

As low consumer sentiment and tariff pressures continue to squeeze retail margins, brands are approaching Black Friday, Cyber Monday and the holiday shopping season with caution. However, new analysis from…

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Gracenote and Tubi Media Group Expand Partnership to Enhance Content Discovery and Advertising
  • August 13, 2026
  • 2 minutes Read
Gracenote and Tubi Media Group Expand Partnership to Enhance Content Discovery and Advertising

Gracenote, the content intelligence business of Nielsen, and Tubi Media Group, a division of Fox Corp., have announced a new agreement focused on improving content discovery, viewer experiences and advertising…

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Eyeota and Zeotap Expand Audience Activation for Amazon DSP
  • August 7, 2026
  • 2 minutes Read
Eyeota and Zeotap Expand Audience Activation for Amazon DSP

Eyeota, a Dun & Bradstreet company, has announced a partnership with Zeotap Data / ROQAD to make its global audience ecosystem available within Amazon DSP. The collaboration enables advertisers to…

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Quad Launches ‘Direct’ Agency to Revitalize Modern Direct Marketing
  • August 6, 2026
  • 2 minutes Read
Quad Launches ‘Direct’ Agency to Revitalize Modern Direct Marketing

Marketing experience company Quad/Graphics, Inc. has launched Direct, a new full-service agency designed to help brands create, execute, and measure data-driven direct marketing campaigns as businesses increasingly reinvest in physical…

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TrustedSite Earns Built for Shopify Status, Strengthening Ecommerce Trust
  • July 30, 2026
  • 2 minutes Read
TrustedSite Earns Built for Shopify Status, Strengthening Ecommerce Trust

TrustedSite has announced that its trust badge application has achieved Built for Shopify status, Shopify’s highest recognition for app quality, performance, and reliability. The certification highlights the app’s seamless integration…

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CultureLab Research Links Cultural Relevance to Higher Brand Valuation
  • July 20, 2026
  • 2 minutes Read
CultureLab Research Links Cultural Relevance to Higher Brand Valuation

CultureLab has released new research, conducted in partnership with strategist and analyst Doug Shapiro, highlighting a strong connection between cultural relevance and brand value. The study found that brands with…

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Performacentric Launches Closed Beta for AI-Powered Decision Intelligence Platform
  • July 7, 2026
  • 1 minute Read
Performacentric Launches Closed Beta for AI-Powered Decision Intelligence Platform

Performacentric has announced the closed beta of the Performacentric Decision Intelligence Engine (PDIE), an AI-driven platform designed to help small and mid-sized businesses unify data from multiple business systems and…

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ZoomInfo Integrates GTM.AI with Vercel v0 to Bring Verified Go-to-Market Data into AI App Development
  • July 1, 2026
  • 2 minutes Read
ZoomInfo Integrates GTM.AI with Vercel v0 to Bring Verified Go-to-Market Data into AI App Development

New integration enables developers to build AI-powered applications using live company data, buying signals, and intent from ZoomInfo ZoomInfo (NASDAQ: GTM) has announced an integration between its GTM.AI platform and…

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Customer Experience, Service & Success

Capacity Raises More Than $54M in Series E Funding as Enterprise AI Demand Grows

  • September 3, 2026
Capacity Raises More Than $54M in Series E Funding as Enterprise AI Demand Grows
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Adform Selected as Globo’s Full-Stack Programmatic Media Partner in Brazil

  • September 3, 2026
Adform Selected as Globo’s Full-Stack Programmatic Media Partner in Brazil
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Outdoo AI Named No. 1 for Best Results and Most Implementable in G2’s Fall 2026 AI Sales Roleplay Reports

  • September 1, 2026
Outdoo AI Named No. 1 for Best Results and Most Implementable in G2’s Fall 2026 AI Sales Roleplay Reports
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Perion Acquires PRN to Expand In-Store Retail Media and DOOH Reach

  • August 27, 2026
Perion Acquires PRN to Expand In-Store Retail Media and DOOH Reach
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Ayzenberg Group Expands Social Index to 15 Platforms With New Brand-Specific EMV Modeling

  • August 27, 2026
Ayzenberg Group Expands Social Index to 15 Platforms With New Brand-Specific EMV Modeling
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Rokt Brain Named Finalist for AdExchanger Awards AI Innovator – Commerce Media

  • August 26, 2026
Rokt Brain Named Finalist for AdExchanger Awards AI Innovator – Commerce Media
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