An analysis from TransUnion (NYSE: TRU) sheds new light on the impact of audience composition on marketing performance, showing that making the best targeting decisions can have a compounding effect…
Environics Analytics (EA) announced today that Bell Media has joined the growing list of publishers who are implementing LiveRamp’s Authenticated Traffic Solution (ATS) as a secure way of bringing identity…
In anticipation of Cannes Lions, where the creative industry’s best work takes center stage, Zappi, the leading consumer insights platform, released its third annual State of Creative Effectiveness report with insights from VaynerMedia, a…
Marketing is one of the most critical components of business success, yet many entrepreneurs struggle to determine what strategies and tools will have the most impact. To address this challenge, SCORE –…
Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the…
Data Axle, a leader in data solutions that drive meaningful connections between companies and people, announced the launch of ProfileFuse™—the next-generation successor to its groundbreaking B2C Link dataset, which connects Data…
Horizon Media, the world’s largest independent media agency, partnered with Google to host Hacking the Screen — a one-day AI hackathon held at Google’s St. John’s Terminal office in Manhattan. Designed to reimagine…
HG Insights, the provider of AI-powered, go-to-market insights to 90% of Fortune 500 tech companies, announced the development of HG Revenue Growth Intelligence Fabric. This provides a new unified, comprehensive…
SymphonyAI, a leader in predictive and generative AI SaaS products for the enterprise, will showcase the latest advancements in its Revedia platform, to manage, optimize, and predict content revenue and…
Perion Network Ltd. (NASDAQ and TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, announced today its adoption of Unified ID 2.0 (UID2). The identifier…
