DoubleVerify teams up with Roblox for In-game Measurement
In the last decade, the gaming industry has exploded. With at least one-third of the global population playing digital games at least once per month, gaming provides advertisers with a…
Locality Appoints Steve Silvestri to Lead Local Data-Driven Innovation
Locality, the preeminent local video solutions provider, announced the appointment of Steve Silvestri as its Head of Data Strategy and Innovation. Silvestri will spearhead Locality’s efforts to advance local streaming, digital omnichannel,…
AdOmni Lunches New Smart Video Everywhere Offering
AdOmni, the leading global digital-first advertising platform and service, today announced enhanced video advertising capabilities with its new program — Smart Video Everywhere. In an era of fragmented media consumption and…
Perion Announced the Launch of Anyplace TV
Perion Network Ltd. (NASDAQ & TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, today announced the launch of Perion’s Anyplace TV, a new solution that provides…
NCC Media Continues Growth of Business Naming Two New SVPs
NCC Media, the national television advertising sales, marketing and technology company owned by Charter Communications, Inc., Comcast Corporation (NASDAQ: CMCSA), and Cox Communications, announced today two new Senior Vice Presidents: Frank LaPlaca,…
SpotX Integrates IAB Tech Lab’s Open Measurement SDK
SpotX, the leading global video advertising and monetization platform, today announced the certification for and support of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK). The new integration…
Advertisers Must Focus on Total TV Experience for Strong CTV Campaigns
LG Ad Solutions, in collaboration with MediaScience, released a groundbreaking study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates…
Shirofune Expands Amazon Ads Feature with Enhanced Improvement Suggestions
Shirofune, the leading digital advertising automation management tool, announced an enhanced Improvement Suggestion feature that proposes optimal keyword and search query settings for Amazon Ads. Shirofune’s Improvement Suggestion identifies keywords and search…
Innovid’s Annual CTV Insights Report
Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to…
Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap
The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. The decision to…
