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Marketing and experiential solutions business generates $1.22 billion in revenue, making Advantage Solutions the largest agency headquartered in St. Louis Advantage Solutions Inc. (NASDAQ: ADV) has been recognized as the…
New AI personalization tools and first-party data solutions aim to strengthen patient-provider connections and improve healthcare marketing Health Union has announced the launch of its 2027 Innovation Suite, introducing a…
New AI discovery platform enables organizations to understand, measure, and influence how AI answer engines represent their brands. Contentful, a leading digital experience platform trusted by more than 4,800 organizations,…
New integration brings AI-powered knowledge, guided actions, and compliance-ready customer service directly into Zoom Contact Center. eGain has announced the launch of eGain AI Agent for Zoom Contact Center, a…
InboxAlly earns recognition for innovation and email deliverability excellence with three shortlist nominations at the 2026 SaaS Awards. InboxAlly has been shortlisted in three categories at the 2026 SaaS Awards,…
The new Performance Engine introduces an AI-powered Audience Agent and activation tools that help brands transform first-party customer data into measurable marketing performance. Rokt mParticle, the performance customer data platform…
New in-app automation capabilities help teams manage TikTok, Instagram, WhatsApp, and Facebook accounts at scale through cloud-based mobile environments. GeeLark has announced expanded in-app automation capabilities for its cloud-phone platform,…
Nico engages, qualifies, and converts leads 24/7 across voice and SMS, helping businesses book appointments, increase sales, and maximize revenue. Invoca, the AI-powered leader in revenue execution, has introduced Nico,…
SEON has announced the launch of a new fraud prevention app for Shopify, developed in partnership with Domaine. The app brings SEON’s AI-powered fraud detection and risk management capabilities directly…
As CFOs demand clearer proof of marketing’s contribution to revenue, organizations must rethink how they measure demand generation performance. For years, marketing teams have highlighted metrics such as impressions, website…
