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Category Audience/Marketing Data & Data Enhancement

  1. Home
  2. Archive by category "Audience/Marketing Data & Data Enhancement"
SCORE Offers Valuable Resources for Marketing Your Small Business
  • June 2, 2025
  • 3 minutes Read
SCORE Offers Valuable Resources for Marketing Your Small Business

Marketing is one of the most critical components of business success, yet many entrepreneurs struggle to determine what strategies and tools will have the most impact. To address this challenge, SCORE –…

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Vistar Media Announces New Global Data Partnership with Spotzi
  • May 22, 2025
  • 2 minutes Read
Vistar Media Announces New Global Data Partnership with Spotzi

Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the…

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Data Axle Unveils ProfileFuse™ to Power Omnichannel Engagement
  • May 15, 2025
  • 3 minutes Read
Data Axle Unveils ProfileFuse™ to Power Omnichannel Engagement

Data Axle, a leader in data solutions that drive meaningful connections between companies and people, announced the launch of ProfileFuse™—the next-generation successor to its groundbreaking B2C Link dataset, which connects Data…

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Horizon Media, Google Lead Entertainment Push at AI Hackathon
  • May 8, 2025
  • 3 minutes Read
Horizon Media, Google Lead Entertainment Push at AI Hackathon

Horizon Media, the world’s largest independent media agency, partnered with Google to host Hacking the Screen — a one-day AI hackathon held at Google’s St. John’s Terminal office in Manhattan. Designed to reimagine…

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HG Insights Unveils GTM Data Platform for Sales and Marketing
  • April 22, 2025
  • 4 minutes Read
HG Insights Unveils GTM Data Platform for Sales and Marketing

HG Insights, the provider of AI-powered, go-to-market insights to 90% of Fortune 500 tech companies, announced the development of HG Revenue Growth Intelligence Fabric. This provides a new unified, comprehensive…

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SymphonyAI Showcases AI Insights, Data Tools at 2025 NAB Show
  • April 10, 2025
  • 4 minutes Read
SymphonyAI Showcases AI Insights, Data Tools at 2025 NAB Show

SymphonyAI, a leader in predictive and generative AI SaaS products for the enterprise, will showcase the latest advancements in its Revedia platform, to manage, optimize, and predict content revenue and…

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Perion Announces Adoption of Unified ID 2.0 Powered by The Trade Desk
  • March 19, 2025
  • 2 minutes Read
Perion Announces Adoption of Unified ID 2.0 Powered by The Trade Desk

Perion Network Ltd. (NASDAQ and TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, announced today its adoption of Unified ID 2.0 (UID2). The identifier…

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Intent IQ Enables Marketers with Cookieless Targeting on Snowflake
  • March 17, 2025
  • 2 minutes Read
Intent IQ Enables Marketers with Cookieless Targeting on Snowflake

Intent IQ, a leader in cookieless audience targeting and identity resolution, today announced its collaboration with Snowflake, the AI Data Cloud company, to provide marketers with a comprehensive, privacy-first solution for…

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Touchstone Research Launches AI-Powered Market Research Services
  • March 7, 2025
  • 2 minutes Read
Touchstone Research Launches AI-Powered Market Research Services

Touchstone Research (TSR), a leader in innovative market research, announces the launch of two groundbreaking AI-driven services Conversational AI Surveys and Augmented Sampling. These advanced solutions utilize artificial intelligence to improve data quality,…

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LiveRamp Empowers Modern Marketers with Cross-Media Intelligence
  • February 26, 2025
  • 4 minutes Read
LiveRamp Empowers Modern Marketers with Cross-Media Intelligence

LiveRamp (NYSE: RAMP) today announced Cross-Media Intelligence, a first-of-its-kind capability that enables marketers to better measure and optimize campaigns anywhere their customers are. LiveRamp’s Cross-Media Intelligence, now available in the LiveRamp…

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Google AI Increasingly Turns to Social Media for Search Answers, BrightEdge Reports

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CultureLab Research Links Cultural Relevance to Higher Brand Valuation

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The Trade Desk Appoints Ron Lamprecht as Chief Business Development Officer

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