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Audience intelligence specialist expands leadership team to support commercial growth and international expansion
Fifty, an audience intelligence and media solutions company, has announced the appointment of Matt Chinn as its new Growth & Partnerships Director. The move comes as the company continues to expand its presence in domestic and international markets while enhancing its commercial and partnership initiatives.
Based in London, Chinn will work closely with the executive leadership team to drive new business opportunities, develop strategic partnerships, and support brands seeking to leverage audience intelligence for more effective marketing and media performance. He will report directly to Chief Executive Officer Simon Shaw.
The appointment reflects Fifty’s ongoing investment in growth as demand increases for data-driven audience insights and AI-powered decision-making tools. The company combines audience intelligence, behavioral analysis, and advanced technology to help brands and agencies improve media planning, strategy, and campaign execution.
Fifty’s platform enables organizations to gain a deeper understanding of consumer behavior by blending human insights with AI-powered simulations. This approach allows businesses to explore audience preferences, decision-making patterns, and engagement opportunities before launching campaigns. The company works with a range of well-known brands across multiple industries.
Chinn brings nearly twenty years of experience in business development, agency growth, and digital marketing. Prior to joining Fifty, he served as Growth Director at Precis, where he focused on expanding market presence and strengthening client relationships. Earlier in his career, he held leadership and business development roles at several prominent agencies and media organizations, contributing to commercial growth and industry recognition.
According to company leadership, Chinn’s experience working with major brands and his understanding of audience-focused marketing strategies make him a valuable addition during a period of rapid expansion.
Fifty has experienced significant momentum in recent years, with growing demand for solutions that help organizations better understand audiences and improve marketing effectiveness. The company believes Chinn’s expertise will help accelerate its efforts to build stronger partnerships and extend its reach across both national and international markets.
Commenting on his appointment, Chinn noted that advances in artificial intelligence are creating new opportunities for brands to better understand and engage their audiences. He highlighted Fifty’s combination of technology, audience intelligence, and media expertise as key factors that attracted him to the organization.
The appointment follows other recent additions to the company’s growth and insights teams as Fifty continues investing in talent, technology, and client services. These efforts are aimed at supporting a growing customer base and strengthening the company’s position within the evolving audience intelligence and media solutions market.
