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New integration enables developers to build AI-powered applications using live company data, buying signals, and intent from ZoomInfo
ZoomInfo (NASDAQ: GTM) has announced an integration between its GTM.AI platform and Vercel v0, enabling developers to build AI-powered applications that access verified go-to-market (GTM) data directly during development.
The integration allows applications created with Vercel v0’s natural language interface to retrieve live company information, contact records, buying signals, and intent data from ZoomInfo’s GTM Context Graph, eliminating the need to rely on static datasets or outdated CRM exports.
GTM.AI provides access to ZoomInfo’s identity-resolved database of more than 100 million companies, 500 million contacts, and billions of business signals through both an API and a Model Context Protocol (MCP) endpoint. Applications built with Vercel v0 can use this data to deliver more accurate and up-to-date business insights from the initial development stage.
Bringing Verified GTM Intelligence into AI Applications
According to ZoomInfo, many AI applications are currently built using outdated CRM records, spreadsheet exports, or synthetic data, which can reduce accuracy once deployed in production environments.
By connecting directly to GTM.AI, developers can create applications that continuously access refreshed business data, helping improve account intelligence, lead enrichment, territory planning, and workflow automation.
The integration enables revenue operations, sales, and marketing teams to generate internal tools through natural language prompts, including account scoring dashboards, lead routing applications, and company search interfaces without first building separate data pipelines.
Expanding the GTM.AI Ecosystem
Vercel v0 joins a growing list of platforms integrated with GTM.AI, including Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Gong, LeanData, Glean, Claude, ChatGPT, and Google Workspace.
Through GTM.AI, ZoomInfo provides a unified context layer that enables AI agents and business applications to access verified go-to-market intelligence across multiple platforms while maintaining consistent governance and data quality.
Built-In Governance and Data Accuracy
The company said authentication and access controls remain aligned with existing ZoomInfo permissions. Every request made through GTM.AI inherits organizational security policies, audit logging, data lineage, and AI governance controls, allowing businesses to maintain consistent oversight across all connected applications.
ZoomInfo also emphasized the importance of using continuously refreshed business data, noting that approximately 70% of B2B contact data changes each year. By connecting applications directly to the GTM Context Graph, organizations can reduce the risks associated with outdated records and improve the reliability of AI-powered sales and marketing workflows.
