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Audiencerate has announced the appointment of Riccardo Fabbri as Chief Technology Officer, strengthening the company’s push into AI-powered advertising infrastructure and data-driven marketing solutions for both SMEs and global media agencies.
Fabbri, co-founder and former managing partner of Nohup — acquired by Havas Group in 2021 — will lead the expansion of Audiencerate’s artificial intelligence and machine learning capabilities across its advertising and data platforms.
Focus on AI-Driven Advertising Infrastructure
The appointment supports Audiencerate’s broader strategy to enhance platforms that combine:
- First-party data
- Third-party data
- AI-driven audience modeling
- Predictive analytics
- Automated media optimization
The company is currently expanding:
- Its platform developed with Microsoft and Postel for Italian SMEs
- Its DV360-integrated data platform for global agencies and advertisers
These initiatives aim to improve audience targeting, automation, and campaign efficiency in an increasingly privacy-focused advertising ecosystem.
Background and Industry Experience
Riccardo Fabbri brings more than 20 years of experience in:
- Cloud-native software development
- Digital transformation
- Data infrastructure
- Media operational workflows
- Privacy-focused technology systems
He co-founded Nohup in 2004, helping grow the company into a recognized European digital consultancy before its acquisition by Havas Group.
His experience spans both technical engineering and media operations — an increasingly important combination as AI adoption accelerates across advertising and marketing technology.
AI Expansion for SMEs and Agencies
Under Fabbri’s leadership, Audiencerate plans to strengthen two key areas:
1. AI Solutions for SMEs
The company aims to help small and medium-sized businesses improve:
- Audience targeting
- Budget optimization
- Bid management
- Predictive customer modeling
- Customer lifetime value (CLV) analysis
Machine learning systems will continuously optimize campaign performance using evolving behavioral signals.
2. Data Infrastructure for Agencies
For agencies and trading desks, Audiencerate is focused on combining:
- Advertiser first-party data
- Third-party audience signals
- Lookalike modeling
- Propensity scoring
- AI-driven segmentation
This hybrid data approach is designed to support scalable audience activation while remaining aligned with:
- GDPR requirements
- AI Act regulations
- Evolving privacy standards
- Cookie deprecation trends
The Industry Shift Toward AI and Data Automation
The announcement reflects broader trends reshaping digital advertising, including:
- Increased reliance on AI-powered targeting
- Greater importance of first-party data
- Automation of media buying workflows
- Predictive audience modeling
- Privacy-first advertising infrastructure
As advertisers move away from cookie-dependent systems, companies capable of intelligently combining consent-based data with AI optimization are becoming increasingly valuable.
Leadership Perspective
Audiencerate leadership described Fabbri’s appointment as a long-term strategic move aimed at strengthening the company’s technological and operational capabilities.
The company also emphasized the growing demand for:
- Automated media operations
- Scalable audience intelligence
- More efficient campaign management systems
- AI-native advertising infrastructure
