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Category Audience/Marketing Data & Data Enhancement

  1. Home
  2. Archive by category "Audience/Marketing Data & Data Enhancement"
Health Union Unveils 2027 Innovation Suite to Advance AI-Powered Patient Engagement
  • June 29, 2026
  • 3 minutes Read
Health Union Unveils 2027 Innovation Suite to Advance AI-Powered Patient Engagement

New AI personalization tools and first-party data solutions aim to strengthen patient-provider connections and improve healthcare marketing Health Union has announced the launch of its 2027 Innovation Suite, introducing a…

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Xumo Expands Contextual Advertising Capabilities Through Gracenote and IRIS.TV Integrations
  • June 23, 2026
  • 3 minutes Read
Xumo Expands Contextual Advertising Capabilities Through Gracenote and IRIS.TV Integrations

New integrations provide advertisers with enhanced contextual signals across FAST channels and streaming content Xumo has announced expanded integrations with Gracenote and IRIS.TV, enhancing contextual advertising capabilities across its free…

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ZoomInfo Integrates Verified GTM Intelligence into Claude Through GTM.AI
  • June 8, 2026
  • 2 minutes Read
ZoomInfo Integrates Verified GTM Intelligence into Claude Through GTM.AI

ZoomInfo has expanded its AI ecosystem by making its verified go-to-market (GTM) intelligence available directly within Claude, Anthropic’s AI assistant. The new integration allows ZoomInfo customers to access company data,…

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Comscore Report Reveals Rapid Growth of Claude as AI Competition Intensifies
  • June 3, 2026
  • 3 minutes Read
Comscore Report Reveals Rapid Growth of Claude as AI Competition Intensifies

New industry insights show ChatGPT maintaining leadership while alternative AI platforms gain momentum among consumers Comscore has released its inaugural AI Intelligence Report for 2026, providing new insights into how…

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Fifty Strengthens Growth Strategy with Appointment of Matt Chinn
  • June 2, 2026
  • 3 minutes Read
Fifty Strengthens Growth Strategy with Appointment of Matt Chinn

Audience intelligence specialist expands leadership team to support commercial growth and international expansion Fifty, an audience intelligence and media solutions company, has announced the appointment of Matt Chinn as its…

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Audiencerate Appoints Riccardo Fabbri as CTO to Expand AI Advertising Infrastructure
  • May 22, 2026
  • 3 minutes Read
Audiencerate Appoints Riccardo Fabbri as CTO to Expand AI Advertising Infrastructure

Audiencerate has announced the appointment of Riccardo Fabbri as Chief Technology Officer, strengthening the company’s push into AI-powered advertising infrastructure and data-driven marketing solutions for both SMEs and global media…

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Decile Expands Luma AI with Instant Audience Generation for eCommerce Marketing
  • May 14, 2026
  • 3 minutes Read
Decile Expands Luma AI with Instant Audience Generation for eCommerce Marketing

Decile has expanded the capabilities of its AI-powered analytics assistant, Luma, with a new feature that enables ecommerce businesses to generate customer audiences instantly using natural language prompts. The update…

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GapMaps and Panolytica Expand AI-Driven Consumer Insights Across Global Markets
  • May 12, 2026
  • 3 minutes Read
GapMaps and Panolytica Expand AI-Driven Consumer Insights Across Global Markets

GapMaps has announced a strategic partnership with data intelligence company Panolytica to provide businesses with access to highly detailed consumer segmentation insights across multiple international markets. The collaboration aims to…

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Creative Agency Strengthens Leadership with New Strategy Head Appointment
  • April 9, 2026
  • 2 minutes Read
Creative Agency Strengthens Leadership with New Strategy Head Appointment

A performance-focused creative agency operating in the healthcare and life sciences space has announced the appointment of a new Chief Strategy Officer. This move is aimed at enhancing leadership capabilities…

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Organizations Expand AI-Powered Analytics for Smarter Decision-Making
  • April 8, 2026
  • 3 minutes Read
Organizations Expand AI-Powered Analytics for Smarter Decision-Making

Businesses are increasingly adopting advanced AI-driven analytics systems to improve how they interpret data and make decisions. These new capabilities are helping organizations move beyond basic reporting toward intelligent systems…

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Customer Experience, Service & Success

Capacity Raises More Than $54M in Series E Funding as Enterprise AI Demand Grows

  • September 3, 2026
Capacity Raises More Than $54M in Series E Funding as Enterprise AI Demand Grows
Display & Programmatic Advertising

Adform Selected as Globo’s Full-Stack Programmatic Media Partner in Brazil

  • September 3, 2026
Adform Selected as Globo’s Full-Stack Programmatic Media Partner in Brazil
Customer Experience, Service & Success

Outdoo AI Named No. 1 for Best Results and Most Implementable in G2’s Fall 2026 AI Sales Roleplay Reports

  • September 1, 2026
Outdoo AI Named No. 1 for Best Results and Most Implementable in G2’s Fall 2026 AI Sales Roleplay Reports
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Perion Acquires PRN to Expand In-Store Retail Media and DOOH Reach

  • August 27, 2026
Perion Acquires PRN to Expand In-Store Retail Media and DOOH Reach
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Ayzenberg Group Expands Social Index to 15 Platforms With New Brand-Specific EMV Modeling

  • August 27, 2026
Ayzenberg Group Expands Social Index to 15 Platforms With New Brand-Specific EMV Modeling
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Rokt Brain Named Finalist for AdExchanger Awards AI Innovator – Commerce Media

  • August 26, 2026
Rokt Brain Named Finalist for AdExchanger Awards AI Innovator – Commerce Media
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