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New integrations help healthcare organizations connect marketing campaigns with booked appointments and patient outcomes CallRail has introduced new healthcare capabilities designed to help medical practices and their marketing partners connect…
Advertising platform says acquisition and monetisation should be evaluated together to understand long-term user value Mobile app developers should look beyond individual metrics such as cost per install (CPI), eCPM…
Strategic alliance moves RMI’s list management and brokerage services to AudienceFirst Media while maintaining client continuity Moore and RMI Direct Marketing have announced a strategic alliance under which RMI is…
New investment will support product development, customer expansion, strategic partnerships, and Capacity’s global growth Capacity, an agentic support automation platform, has raised more than $54 million in Series E funding,…
Partnership brings Adform’s DSP, SSP, ad server, DMP and identity solutions to Globo’s programmatic advertising ecosystem Adform has been selected as one of Globo’s full-stack programmatic media partners in Brazil,…
Enterprise AI training platform expands from roleplay practice to real-call performance tracking, workflow training, and AI-powered coaching Outdoo AI, an enterprise AI roleplay and training platform for customer-facing teams, has…
Up to $12 million acquisition expands Perion’s presence across point-of-purchase media and opens access to the $70B+ U.S. retail media market Perion (NASDAQ & TASE: PERI), an AI-native digital advertising…
Bluesky, Discord, Reddit, Threads and WhatsApp added to earned media value standard as brands seek more accurate measurement across community and messaging platforms Ayzenberg Group today announced an expansion of…
Recognition highlights Rokt’s AI-powered decisioning technology and its role in driving personalized commerce experiences at the point of purchase Rokt, an ecommerce technology company specializing in machine learning-powered personalization, has…
3CLogic today announced the launch of AI Agent Evaluator, an automated quality assurance and scoring engine built into its Voice AI Hub to help enterprises evaluate the performance of conversational…
