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Up to $12 million acquisition expands Perion’s presence across point-of-purchase media and opens access to the $70B+ U.S. retail media market
Perion (NASDAQ & TASE: PERI), an AI-native digital advertising technology company, today announced the acquisition of PRN, a leading in-store retail media company, in a transaction valued at up to $12 million.
The acquisition is expected to be accretive from closing and strengthens Perion’s position in the growing retail media and digital out-of-home (DOOH) markets by adding exclusive in-store advertising inventory across major retail environments.
Expanding Into In-Store Retail Media
Physical retail continues to represent more than 80% of U.S. retail commerce, making in-store media an increasingly important component of advertisers’ omnichannel strategies.
Through the acquisition, Perion will gain access to point-of-purchase environments where consumers are making final purchasing decisions.
PRN’s retail footprint includes networks spanning warehouse clubs, big-box retailers, pharmacies, consumer electronics and grocery environments. The company has agreements covering a top warehouse club’s 4K television network across more than 750 locations in North America, a major big-box retailer with more than 4,500 stores, and a national healthcare retailer operating across more than 2,200 stores.
Connecting DOOH With the Store Shelf
Perion plans to combine PRN’s in-store inventory with its existing programmatic DOOH capabilities to create a broader media journey from consumers’ commutes to the point of purchase.
The combined offering will span programmatic DOOH, commerce, social, in-store retail media, CTV and direct demand relationships through a unified execution layer.
“The PRN acquisition checks all the boxes – Strategic, Synergetic and Profitable from day one,” said Tal Jacobson, CEO of Perion.
Jacobson said the company intends to enable brands to execute campaigns across environments ranging from the living room to the retail shelf while giving retailers greater control over the advertising experience.
Accessing New Retail Media Budgets
The acquisition also expands Perion’s total addressable market within the $70 billion-plus U.S. retail media market.
By adding exclusive, multi-year inventory agreements with national retailers, Perion expects to gain access to advertiser budgets that have historically been difficult to address through programmatic channels.
The company sees in-store media as a critical final layer in full-funnel campaigns, allowing advertisers to connect awareness and consideration activity with consumers’ final purchase decisions.
Acquisition Terms
Perion will pay up to $12 million in cash at closing, subject to customary purchase price adjustments, on a cash-free and debt-free basis.
The acquisition is expected to contribute approximately $3 million in Adjusted EBITDA in 2027, before synergies, and is not expected to materially affect Perion’s full-year 2026 outlook.
PRN will operate as Perion Retail Networks, with the company stating that existing retailer and advertiser relationships will continue without disruption.
“Joining Perion will allow us to deliver greater overall value to our retailers and advertisers,” said Kevin Carbone, CEO of PRN. “Perion brings the demand and the execution to make [in-store advertising] possible, while retailers keep the same control over what runs in their stores.”
The acquisition marks another step in Perion’s strategy of expanding its advertising technology platform across high-growth media channels and connecting digital campaigns with consumers at the final point before purchase.
