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Strategic alliance moves RMI’s list management and brokerage services to AudienceFirst Media while maintaining client continuity
Moore and RMI Direct Marketing have announced a strategic alliance under which RMI is recommending that its clients transition their list management and brokerage services to AudienceFirst Media, a division of SimioCloud, a Moore company.
The companies emphasized that the arrangement is not an acquisition. As part of the transition, RMI Direct Marketing concluded operations on September 1, with client notifications beginning the previous week.
A transition process has been established to help RMI clients move their list management and brokerage services to AudienceFirst Media while maintaining continuity of service.
AudienceFirst Media to Support RMI Clients
AudienceFirst Media specializes in data solutions and integrated audience strategies for nonprofits, publishers, catalog and retail organizations across multiple industries.
Its capabilities include audience identification, data-driven marketing strategies, and optimization of marketing investments. The company’s expertise closely aligns with the list management and brokerage services previously provided by RMI.
Moore said the transition will allow RMI clients to continue receiving support while gaining access to AudienceFirst Media’s data expertise and broader audience strategy capabilities.
RMI Representatives Join Moore
Several RMI account representatives have joined Moore as part of the AudienceFirst Media team and will continue supporting their existing clients.
The continuation of these client relationships and industry expertise is intended to provide a seamless transition as organizations move their list management and brokerage activities to AudienceFirst Media.
For RMI, the alliance marks the conclusion of more than four decades of operations, while Moore and AudienceFirst Media take over the client services associated with the business.
The partnership reflects continued consolidation within the data and audience management sector, as organizations seek integrated solutions for managing customer data, audience targeting, and marketing performance.
