Slightly more than half (51%) of UK marketers have been using AI to plan and develop their marketing strategies around the Olympics. That is according to research from Optimizely, a digital…
Driven by constant innovation, Consumer Electronics is one of the most dynamic sectors in eCommerce. According to Statista, the global revenue generated in the Consumer Electronics market is projected to reach…
Every agency wants to extract deep insights from marketing data. Everybody wants to identify non-obvious patterns and trends they can use to make better decisions, improve campaigns, and delight clients…
Digital presence platform for multi-location brands, Yext, has completed its acquisition of Hearsay Systems, a specialist in digital client engagement for financial services. The acquisition marks a significant milestone for Yext…
Unrealistic technical demands and technology gaps are the biggest hurdles facing marketers from benefiting from their customer data. This is according to a survey conducted by customer data operating system…
Box, an Intelligent Content Cloud, and AI-powered work operating system, Slack, a Salesforce company, have expanded their partnership that brings secure AI to enterprise content to transform the way organisations…
ICYMI: The creator economy is projected to reach a value of over $500B by 2030. How can you make the most of your influencer campaigns? Download Later’s 2024 Influencer Marketing Benchmarks report to…
The age-old adage “creativity can’t be scaled” is being challenged. With AI evolving at lightning speed, marketers are increasingly turning to data-driven insights to fuel their creative strategies. It’s no…
To optimise your marketing strategy with data-driven insights, it’s crucial to follow a structured approach. This guide outlines the key steps, illustrated by Kellanova, a global food manufacturing company. Step…
Channel 4 and Snapchat will launch a new augmented reality (AR) feature on Channel 4’s Snapchat profile for the Paris 2024 Paralympic Games, allowing sports fans to immerse themselves in…
