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Category Digital Marketing

  1. Home
  2. Archive by category "Digital Marketing"
COVID-19 Sees Nearly Half of US Marketers Planning to in-House Digital Capabilities
  • September 11, 2024
  • 2 minutes Read
COVID-19 Sees Nearly Half of US Marketers Planning to in-House Digital Capabilities

Croud’s specialist in-housing division, Serpico by Croud, recently led a report conducted by global research house Censuswide, revealing the effects of the pandemic on businesses’ plans to in-house digital marketing…

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Google’s “Information Gain” SEO Approach: What Does It Mean for Your Website Ranking?
  • September 11, 2024
  • 5 minutes Read
Google’s “Information Gain” SEO Approach: What Does It Mean for Your Website Ranking?

If your content isn’t performing as well as it used to, the issue might not be the keywords but Google’s new SEO metric. As reported by Search Engine Journal, Google’s…

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Three major mistakes marketers can make with cloud-based systems
  • September 10, 2024
  • 4 minutes Read
Three major mistakes marketers can make with cloud-based systems

An increasing number of companies have taken their operations remote in recent times. In fact, remote work is now being considered a prominent part of the new normal. Businesses are…

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Gen Z is the nastiest generation with online reviews
  • September 10, 2024
  • 3 minutes Read
Gen Z is the nastiest generation with online reviews

46% of Brits say they wouldn’t buy a product or service from a company if a review said it was of poor quality, a survey from small business credit card…

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BRAVE COMMERCE Live Hosted by MikMak and Profitero: Must-Watch Sessions for Commerce Professionals
  • September 10, 2024
  • 5 minutes Read
BRAVE COMMERCE Live Hosted by MikMak and Profitero: Must-Watch Sessions for Commerce Professionals

On Tuesday, May 21, 2024, New York City was abuzz with excitement as some of the brightest minds in commerce and marketing gathered for BRAVE COMMERCE Live, an event hosted…

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AI-informed marketing strategies to make their debut at Paris Olympics
  • September 10, 2024
  • 3 minutes Read
AI-informed marketing strategies to make their debut at Paris Olympics

Slightly more than half (51%) of UK marketers have been using AI to plan and develop their marketing strategies around the Olympics. That is according to research from Optimizely, a digital…

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How Do Leading Multichannel Consumer Electronics Brands Drive e-Commerce Growth in Today’s Market?
  • September 10, 2024
  • 4 minutes Read
How Do Leading Multichannel Consumer Electronics Brands Drive e-Commerce Growth in Today’s Market?

Driven by constant innovation, Consumer Electronics is one of the most dynamic sectors in eCommerce. According to Statista, the global revenue generated in the Consumer Electronics market is projected to reach…

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AI’s Biggest Advantage: Making Marketing Analysis Easier
  • September 10, 2024
  • 3 minutes Read
AI’s Biggest Advantage: Making Marketing Analysis Easier

Every agency wants to extract deep insights from marketing data. Everybody wants to identify non-obvious patterns and trends they can use to make better decisions, improve campaigns, and delight clients…

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Yext acquires financial services client engagement platform Hearsay Systems
  • September 10, 2024
  • 2 minutes Read
Yext acquires financial services client engagement platform Hearsay Systems

Digital presence platform for multi-location brands, Yext, has completed its acquisition of Hearsay Systems, a specialist in digital client engagement for financial services. The acquisition marks a significant milestone for Yext…

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Unrealistic technical demands and tech hinder marketers
  • September 10, 2024
  • 4 minutes Read
Unrealistic technical demands and tech hinder marketers

Unrealistic technical demands and technology gaps are the biggest hurdles facing marketers from benefiting from their customer data. This is according to a survey conducted by customer data operating system…

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