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Every agency wants to extract deep insights from marketing data. Everybody wants to identify non-obvious patterns and trends they can use to make better decisions, improve campaigns, and delight clients with the results.
Akkio makes that simple. Users type English-language queries into a comfortable user interface and immediately get the answers they need – Like chatting directly with your data. It’s as easy to explore internal marketing databases as to perform a Google search.
With contextual conversations, teams can chat directly with the data, as well as the charts or tables emitted. They interrogate the data in a conversational manner: “Analyse these channels” and “Build a visualisation.” And then, “Show the geographic breakdown on that chart.” Then, “Change the typeface on that table” so you can use the results in client reports.
There’s no friction in the easy-to-grasp user experience and almost no learning curve.
Traditional business intelligence (BI) tools offer persistent and predictable access to high-value intelligence that can inform business decisions and competitive strategy. However, those legacy BI tools require that you know what questions to ask, which fields to monitor, and the statuses to check.
Instead, AI lets you identify intricate data patterns and relationships. Akkio combines traditional AI with BI, so you can get answers to the questions you didn’t think to ask or that you didn’t know how to articulate. Previously, you would need to think to ask, “Do people who own BMWs buy more laundry soap than the average?” or “Do baseball fans respond differently to makeup ads than golfers do?”
Now, you can find correlations without dumpster diving. Instead, you ask, “What are the unique behavior patterns among these users?” and Akkio provides the data you need: “Women who buy inexpensive makeup brands are four times more likely to purchase greeting cards.”
Asking questions conveniently is only the start.
- Live dashboards present data in a structured, visual way to help users visualise real-time trends, synthesize findings, and make informed decisions based on comprehensive, at-a-glance overviews.
- Agencies regularly need to classify data, such as measuring social media sentiment, marking sales as won or lost, or categorising the type of product a user is likely to purchase. When a KPI reaches a threshold, agency personnel should be – and now can be – alerted to act.
- Automation can optimise repetitive tasks and workflows across the campaign process. Let computers take care of the things that computers are good at: crunching numbers and setting breakpoints that instruct humans to take action.
When it’s easy to explore, it’s easy to experiment. Who knows what innovation you can cook up?
Want to learn more about Akkio? See us at booth #21 and be sure to attend our session, “Putting AI to Work to Get Better Campaign Performance” on Day 1 at 3:10pm.
