In today’s dynamic digital advertising landscape, publishers are continuously seeking innovative solutions to tap into premium advertising demand and monetize their web traffic. Header bidding technology has emerged as a game-changer,…
PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has today announced its partnership with Vevo, the world’s leading music video network. The collaboration will allow…
Company will combine performance and omnichannel video offerings to become the preferred destination to drive full-funnel marketing outcomes across the entire consumer journey Highlights: Outbrain (NASDAQ: OB), a technology platform that drives…
Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, announced the launch of Harmony Frequency, the first holistic…
Invoca, the leader in revenue execution platforms, announced the addition of new no-code integrations for Pinterest, Snapchat, and TikTok to its suite of social advertising integrations that also includes Meta (Facebook,…
DoubleVerify (“DV”), the leading software platform for digital media measurement, data, and analytics, announced the start of its cooperation with Hakuhodo DY Media Partners. This partnership leverages the power of AI-driven…
edatanetworks Inc. announced the approval of patents 18/110,726 and 18/143,842 from the United States Patent and Trademark Office (USPTO), further strengthening the micro-donation, broadcast advertising, and blockchain aspects within the…
Global programmatic media partner MiQ announced plans to acquire Pathlabs, the Media Execution Partner (MEP) that provides end-to-end digital media execution services to independent agencies. This move marks another major milestone in…
Criteo, the commerce media company, announced the promotion of key leaders to further propel growth and continue building momentum in Retail Media and Performance Media, effective immediately. Brian Gleason, who joined Criteo…
Channel Factory, the global brand suitability and contextual advertising platform, announces three significant additions to its executive team: Luiz Felipe Barros as Global Chief Marketing Officer, Anudit Vikram as Global Chief…
