Global programmatic media partner MiQ today announced the launch of its Hospital & Doctor Influence (HDI) measurement solution. In partnership with PurpleLab, this first-to-market offering enables hospital marketers to directly measure the impact…
At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel audience reach with streamlined campaign planning and optimization. Amazon…
lockr, the first consumer-focused platform for digital identity, consent and data, has raised $2.5M in pre-seed funding. Mozilla Ventures, Junction Venture Partners, and Grit Capital Partners participated, along with individuals from the…
The Coalition for Privacy Compliance in Advertising (CPCA) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved privacy certification for digital advertising technology. The groundbreaking initiative…
Colossus Media LLC (“Colossus SSP”), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings (DDH), announced it has partnered with Confiant, a leader in cybersecurity for digital advertising,…
Cantaloupe, Inc., a global leading provider of end-to-end technology solutions for self-service commerce, is excited to mark the launch of Cantaloupe’s AdVantage program, which allows brands to engage with consumers through digital…
The digital advertising industry’s concerted and collaborative anti-fraud efforts have dramatically reduced losses due to Invalid Traffic (IVT), saving advertisers an estimated $10.8 billion in U.S. display and video ad channels in 2023 —…
Aleph, a leading ecosystem of global digital experts and technology-driven solutions that enables the growth of global digital marketing, today announced the acquisition of a controlling equity interest in Localpayment,…
Townsquare Media, Inc., a leader in digital advertising and marketing solutions focused on markets outside of the Top 50 in the United States, announced a strategic digital advertising partnership with SummitMedia, LLC,…
AdGPT.com, an AI-driven platform, announces its rapid success in the digital advertising market. Since its quiet early launch, the platform has attracted tens of thousands of small and medium businesses (SMBs),…
