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Former GumGum executive will lead global commercial strategy as Onetag expands its international advertising business
Onetag has appointed Peter Wallace as Chief Revenue Officer (CRO), bringing more than 15 years of experience in commercial strategy, enterprise sales, and international business expansion to the digital advertising company.
Wallace joins Onetag from GumGum, where he served as General Manager for EMEA and JAPAC and helped drive the company’s expansion beyond the U.S. through organic growth and acquisitions.
In his new role, Wallace will oversee Onetag’s global commercial strategy across demand, partnerships, and supply as the company enters its next phase of international expansion.
Experience Across Digital Advertising and Data
Wallace’s career has focused on contextual advertising, attention, audience data, and technology-driven approaches to digital media.
Before joining GumGum, he held leadership roles at behavioral planning agency Total Media and audience data platform Eyeota, where he helped drive a fourfold increase in revenue.
At Onetag, Wallace will focus on expanding relationships with publishers, agencies, advertisers, and technology platforms while identifying new opportunities for revenue growth and international expansion.
“Peter’s proven track record of scaling businesses internationally makes him a fantastic fit for Onetag,” said Filippo Gramigna, co-CEO of Onetag. “As we step up our commercial ambition, his leadership and understanding of shifting, modern ad tech will be instrumental in deepening our partner relationships.”
Onetag Expands Its Advertising Platform
Wallace joins as Onetag reports continued operational momentum. The company has moved from #43 to #19 in Jounce Media’s SSP rankings year over year and recently acquired immersive advertising company Aryel.
Onetag has also expanded its product portfolio with the launches of Dynamo and Premiere, adding to its exchange, curation, and creative intelligence capabilities.
Wallace said the company’s combination of quality inventory, creative intelligence, and AI-powered decisioning provides an opportunity to create greater value across digital advertising transactions.
The appointment comes as Onetag looks to strengthen its global commercial operations and expand its position across the digital advertising ecosystem.
