New AI-powered solution helps brands optimize media investments across convergent TV campaigns in real time EDO, a provider of TV outcomes measurement and advertising intelligence solutions, has introduced Ad EnGage…
Experienced AdTech leader joins fullthrottle.ai to strengthen customer success, client growth, and platform adoption fullthrottle.ai®, a provider of first-party data media solutions and AdTech operating systems, has announced the appointment…
New collaboration enables privacy-focused real-time data activation and paves the way for future AI-driven media buying Adform and Adsquare have announced an expanded partnership aimed at advancing the next generation…
Pattern has been awarded United States Patent No. 12,626,273 B2 for its proprietary advertising measurement technology designed to calculate True Return on Advertisement Sales Value (True ROAS®) across ecommerce marketplaces…
DoubleVerify (DV), a media quality and digital advertising verification platform, has introduced new AI-powered pre-screen content controls for advertising on Meta Threads, giving brands more control over where their ads…
A leading ad technology company has introduced a new solution aimed at improving visibility and performance measurement across connected TV (CTV) advertising. The platform is designed to help marketers better…
A new advancement in connected TV advertising is enabling brands to engage viewers at a critical moment—right when they are deciding what to watch. By introducing programmatic access to smart…
A leading advertising technology platform has strengthened its collaboration with a supply-side partner to introduce curated audience solutions, enabling more effective and privacy-focused targeting across premium digital inventory. This development…
Businesses are increasingly adopting advanced AI-driven analytics systems to improve how they interpret data and make decisions. These new capabilities are helping organizations move beyond basic reporting toward intelligent systems…
Boltive, a technology company specializing in behavioral enforcement for ad security and data privacy, today announced that Pamela Slea has been appointed Chief Executive Officer and will join the Board…
