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Category Adtech

  1. Home
  2. Archive by category "Adtech"
Innovid Among Top Scorers on Inc.’s Best Workplaces 2024 List
  • July 11, 2024
  • 2 minutes Read
Innovid Among Top Scorers on Inc.’s Best Workplaces 2024 List

Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, has been named to Inc.’s annual Best Workplaces list. The…

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Sales Chatz and ClientTether Announce Strategic Marketing Agreement
  • July 11, 2024
  • 3 minutes Read
Sales Chatz and ClientTether Announce Strategic Marketing Agreement

Sales Chatz, a leading advertising technology company and the first to bring artificial intelligence to franchise marketing and sales, announced a strategic partnership with ClientTether, the Franchise CRM of choice and top-rated sales automation…

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85% of Marketers Rely on Manual Spreadsheets for Media Planning
  • July 4, 2024
  • 2 minutes Read
85% of Marketers Rely on Manual Spreadsheets for Media Planning

Despite continued technological innovations aimed to support rapid growth within media advertising, the vast majority (85%) of brand and agency marketers use Excel or Google Sheets to manage media planning. That’s…

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Seedtag Enters Australian Market with Acquisition of JustEggs
  • July 4, 2024
  • 3 minutes Read
Seedtag Enters Australian Market with Acquisition of JustEggs

Seedtag, the global leader in contextual advertising, announced today that the company has acquired JustEggs, an Australian-owned creative intelligence business that drives measurable digital solutions for brands and advertisers. The acquisition is a…

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Escalated.io Adds Client-Side Call Signing for IVT Response Integrity
  • July 2, 2024
  • 2 minutes Read
Escalated.io Adds Client-Side Call Signing for IVT Response Integrity

Escalated.io (https://escalated.io) recently released additional security steps for allowing partners to enable signing of all IVT (invalid traffic) responses from the company. In environments where client-side communication is a necessity, the…

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