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Evergreen Digital Media Corp (EDM), one of the fastest-growing indoor digital out-of-home (DOOH) media companies in North America, has announced a strategic investment in Tier One, LLC, expanding its footprint into the outdoor digital advertising market.
The investment marks EDM’s third strategic transaction in the past eight months and reflects the company’s broader strategy of partnering with complementary digital media operators. Through the partnership, EDM will combine its expertise in indoor digital advertising with Tier One’s network of full-size outdoor digital billboards across North Florida and South Alabama.
EDM currently operates digital advertising networks in more than 6,500 retail locations throughout the United States and Canada through its brands NTV360, N-Compass TV, and OnPremise Networks. The company believes the addition of outdoor inventory will create new opportunities for advertisers seeking broader audience reach across both indoor and outdoor environments.
According to Don Winfrey, the partnership provides a compelling model for regional billboard operators looking to expand their digital capabilities without making significant infrastructure investments. He noted that local advertisers can benefit from a more cost-effective entry into place-based digital advertising while operators gain access to additional revenue opportunities.
The relationship between the two companies is already producing results. Under the leadership of Jesse London, Tier One has integrated approximately 125 EDM indoor screens alongside its outdoor billboard network, allowing advertisers to extend campaigns across multiple touchpoints and increase overall audience exposure.
The investment follows EDM’s previous expansion efforts, including investments in Retail Visions, Inc. in October 2025 and DigiPointMedia, LLC in April 2026. Together, these transactions support EDM’s goal of building one of the largest integrated digital billboard and retail media networks in North America.
As advertisers increasingly seek omnichannel marketing solutions that combine retail media, digital signage, and outdoor advertising, EDM’s latest investment highlights the growing convergence of indoor and outdoor DOOH channels. The company expects the Tier One partnership to serve as a blueprint for future collaborations with billboard operators across the country.
Why it matters:
The digital out-of-home advertising market continues to evolve as media operators look to connect indoor retail screens with outdoor digital billboards. EDM’s investment in Tier One strengthens its ability to offer advertisers a more comprehensive, location-based advertising ecosystem while accelerating its expansion beyond traditional retail media environments.
