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Digital marketing agency Moburst has acquired Hyperzon, a specialized Amazon marketing agency, expanding its e-commerce capabilities and strengthening its position in AI-powered digital marketing. The acquisition follows Moburst’s recent $11.8 million strategic investment from Chrysalis Holdings, which is supporting the company’s acquisition strategy and AI product development.
Founded by five entrepreneurs, Hyperzon has helped more than 150 brands grow their Amazon businesses, serving clients including Evereden, Primal Harvest, goPure, and Uproot Clean. The agency specializes in Amazon marketplace growth across industries such as supplements, cosmetics, pet care, baby products, home, kitchen, and wellness, with clients reportedly achieving an average 200% increase in Amazon sales within eight months.
Following the acquisition, the company will operate as Hyperzon by Moburst, providing Moburst clients with dedicated Amazon marketplace services, including product listing optimization, storefront management, content creation, media buying, account strategy, and ongoing performance optimization.
“Amazon is no longer a separate e-commerce channel. It is one of the most important places where consumers discover, validate and buy from brands,” said Gilad Bechar, Founder and CEO of Moburst. “Hyperzon brings deep marketplace expertise that fills a fast-growing need for our clients and represents another step toward building the most complete growth operating system.”
Moburst noted that succeeding on Amazon requires more than managing advertising campaigns. Brands must balance paid advertising with organic ranking strategies, leveraging sales velocity to improve product visibility and long-term marketplace performance. Hyperzon’s expertise in these advanced marketplace strategies is expected to complement Moburst’s existing digital marketing services.
The acquisition adds 30 Hyperzon employees to Moburst, forming a specialized e-commerce growth unit within the company’s broader digital transformation business.
“Joining Moburst lets us improve on what we do best—scaling brands on Amazon,” said Hristo Arakliev, COO and Co-founder of Hyperzon. “Moburst’s AI capabilities and global client base give us new ways to optimize our work, expand our reach, and help brands move faster on Amazon.”
Moburst said the acquisition aligns with its broader strategy of building an integrated marketing ecosystem that combines AI-powered optimization, paid media, organic discovery, marketplace growth, and customer retention. The company plans to continue expanding its service portfolio through targeted acquisitions that address evolving client needs across the digital marketing landscape.
