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The collaboration aims to enhance consumer understanding and business impact prediction across the entire innovation process.
Zappi, the leading consumer insights platform, has announced a groundbreaking strategic partnership with Woxi, the agile predictive analytics platform for today’s innovation decision-makers. This collaboration represents a significant advancement in bridging the gap between consumer insights and sales predictions, offering brands a dynamic, integrated solution for achieving true consumer-centricity and enhancing their product development processes.
Strategic Partnership Overview
- Partnership Announcement: Zappi and Woxi form a strategic alliance.
- Objective: To integrate Woxi’s advanced sales forecasting capabilities with Zappi’s agile innovation system.
- Impact: This partnership aims to disrupt traditional product development methods by offering real-time consumer insights and predictive analytics.
Benefits of the Partnership
- Enhanced Consumer Insights: By combining Zappi’s agile innovation platform with Woxi’s predictive analytics, brands gain access to real-time consumer sentiment analysis and sales predictions.
- Accelerated Product Development: Zappi’s innovation system reduces the product development cycle from ideation to market by 60%.
- Continuous Updates: Provides always-on insights and sales forecasts, unlike traditional methods which offer point-in-time validation.
Proven Success
- Global Pilot Success: The partnership has already demonstrated its effectiveness through a successful global pilot with PepsiCo, a Zappi customer and leader in consumer product innovation.
- Broader Application: Zappi plans to extend this innovative solution to a wider customer base, including industry giants like McDonald’s, Colgate-Palmolive, and Mars.
Statements from Leadership
- Steve Phillips (Co-Founder and CEO of Zappi): “Partnering with Woxi enhances our ability to provide always-on insights and sales forecasts. We are excited to offer brands a way to optimize new product development with richer consumer insights and continuously updated predictions.”
- Christopher Adrien (CEO at Woxi): “We are thrilled about our collaboration with Zappi. Their agile consumer insights platform aligns perfectly with Woxi’s focus on continuous predictive analytics, offering a transformative solution for enhanced product innovation.”
About Zappi
Zappi is a leading consumer insights platform dedicated to helping brands make better advertising and product decisions through faster, more affordable insights. Recognized as the Best Marketing Insights Platform by the 2023 MarTech Breakthrough Awards and one of the hottest martech companies by Business Insider, Zappi is a certified B-Corp committed to net-zero goals, diversity, equity, and community benefit.
- Recognition: Best Marketing Insights Platform (2023 MarTech Breakthrough Awards)
- Notable Clients: McDonald’s, Colgate-Palmolive, Mars
- Employee Base: Over 300 employees in 13+ countries
- Work Culture: Hybrid work environment with equitable career growth opportunities
About Woxi
Woxi is an agile predictive analytics platform focused on providing continuous, real-time insights for innovation decision-makers. Woxi’s advanced sales forecasting capabilities help businesses anticipate market outcomes and refine their product strategies.
The partnership between Zappi and Woxi marks a significant advancement in the consumer insights and predictive analytics space. By combining their strengths, Zappi and Woxi offer a robust solution for brands to optimize product development and enhance their market strategies with real-time insights and continuous sales forecasts.
