Sydney Sloan Joins G2 as Chief Marketing Officer to Drive Global Growth

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Former CMO of Drata, Salesloft, and Alfresco to lead marketing for world’s largest software marketplace

G2, the world’s largest and most trusted software marketplace, has appointed Sydney Sloan as its new Chief Marketing Officer (CMO). With decades of experience in transformative growth for technology businesses, Sloan is set to bring her expertise to G2’s leadership team.

Sydney Sloan’s Previous Roles

Drata: First-ever CMO, instrumental in Drata’s appearance on five of G2’s 2024 Best Software Awards lists and a top ranking on LinkedIn’s 2023 Top Startups.
Salesloft: As CMO, scaled the company 10x in less than four years, expanded the marketing team, and contributed to a $2.3B valuation.
Alfresco: Served as CMO.
Adobe: Held multiple marketing leadership roles over a 17-year tenure.

Impact and Vision at G2

CEO’s Perspective: Godard Abel, CEO and co-founder of G2, emphasizes the importance of having the right marketing leadership, especially in the age of AI.
Leadership Fit: Sydney’s experience in building and scaling go-to-market strategies for SaaS businesses and her passion for mentorship make her an ideal fit.
Strategic Leadership: Her appointment follows recent CRO and CFO appointments, completing G2’s Executive Leadership Team.

Sydney Sloan’s Broader Contributions

Advisor Roles: Advisor for Scale Venture Partners and Limited Partner at Stage 2 Capital, advising on GTM strategy, brand, partnerships, customer journey, and employee culture.
DEI Initiatives: A champion of DEI, Sloan is a Master Mentor at Women in Revenue, co-sponsor of WISE, and previously led Salesloft’s DEI program.
Recent Recognition: Named a Top 100 Female B2B SaaS Pipeline Pioneer by SalesIntel.

Sydney Sloan’s Vision for G2

B2B Software Evolution: Recognizes the radical evolution in B2B software buying and selling.
Market Disruption: Sees G2 as positioned to disrupt the market further and become the ultimate resource for software and services buyers, sellers, and investors.
Growth Journey: Committed to contributing to G2’s customer-centric culture while driving awareness and demand.

Sydney Sloan’s appointment as G2’s CMO marks a significant step in the company’s journey towards global growth. Her extensive experience and dedication to marketing, mentorship, and DEI are set to propel G2 to new heights in the software marketplace.