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CORA Group, a leading operating portfolio of Jonas Software, a subsidiary of Constellation Software Inc., is excited to announce the acquisition of Kognitiv’s Enterprise Loyalty Platform (ELP). This strategic acquisition positions CORA as a leader in the loyalty technology industry, expanding its portfolio with comprehensive global enterprise loyalty program management solutions. The newly acquired entity will operate under the revived brand name Carlson Marketing Solutions, restoring its original identity from its founding in 1938.
Acquisition Overview
- Acquisition: CORA Group acquires Kognitiv’s Enterprise Loyalty Platform (ELP).
- New Brand: The ELP will be rebranded as Carlson Marketing Solutions.
- Historical Context: Carlson Marketing Solutions was originally founded in 1938 and was previously acquired by AIMIA, Inc., and later Kognitiv.
Capabilities of Enterprise Loyalty Platform (ELP)
- Global Reach: Serves over 50 million loyalty program members across 30 countries.
- High-Volume Transactions: Manages thousands of transactions per minute globally.
- Client Base: Includes multinational banks, retailers, and travel providers.
- Features: Advanced data sciences, customer marketing services, and the Air Miles Reward Program, the largest coalition loyalty program in the Middle East.
Strategic Impact
- Expanded Portfolio: ELP’s acquisition enhances CORA’s position in the loyalty technology market.
- Global Expansion: Adds enterprise loyalty program management solutions on a global scale.
- Employee Integration: Over 100 new employees from Kognitiv will join CORA across North America, APAC, and EMEA.
- Leadership: Denis Brosnan, Portfolio Manager at CORA, will serve as CEO during the transition.
Statements from Leadership
- Denis Brosnan: “We are thrilled to welcome Carlson Marketing Solutions into the CORA family. This acquisition aligns with our goal of offering comprehensive loyalty management solutions and provides career development opportunities for our new employees.”
- Tim Sullivan (CEO of Kognitiv): “We are excited to see ELP and Air Miles join CORA, strengthening our partnership and allowing Kognitiv to focus on data activation technologies while ensuring continuity for our customers.”
Future Prospects
- Growth and Innovation: The acquisition is expected to drive growth and innovation in loyalty program management and data activation.
- Partnerships: The move continues a successful partnership between Kognitiv and CORA’s RewardOps.
The acquisition of Kognitiv’s Enterprise Loyalty Platform and the rebranding to Carlson Marketing Solutions represents a significant step forward for CORA Group in the loyalty technology industry. With a strong global presence and advanced capabilities, CORA is well-positioned to lead in enterprise loyalty program management and drive future growth and innovation.
