Versus Unveils Seamless Ads: AI-Powered Interactive Advertising

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Key Features and Benefits

1. Personalized and Engaging Content

Seamless Ads use AI to transform passive content from various sources into interactive games.
Ads are contextually integrated into these games, enhancing user engagement and experience.

2. Higher Click-Through Rates

Seamless Ads result in higher click-through rates (CTR) by appearing in a non-intrusive manner.
Achieved CTRs of up to 2.1%, more than double the industry average.

3. Versus’ Proprietary AI Platform

Transforms content from articles, sites, TV, pages, and social media into interactive games.
Users predict outcomes related to the content they are consuming, with contextual ads integrated into the experience.

4. Contextual Relevance

Ads are always relevant to the content being consumed.
For example, sports-related content generates games and ads related to sporting events and equipment.

5. Better User Experience

Seamless integration of ads into interactive content creates a better user experience.
Enhances engagement, retention, and value for brands and partners.

Industry Impact and Future Outlook

1. Innovation in a Cookie-Less Future

As the media landscape evolves, Versus aims to innovate advertising to be more personalized and less interruptive.
Essential for brands to adapt to a future without third-party cookies.

2. Continued Evolution

Versus focuses on evolving its AI platform and Seamless Ads to deliver more relevant content.
Aims to increase audience engagement and loyalty, driving revenue for brands and partners.

3. Leading Partners

Versus delivers captivating content for major entertainment, news, sports, search, and social providers.
Partners include Microsoft, USA Today, NFL, Billboard, Forbes, The Grammys, UFC, iHeartRadio, and Lionsgate.

Versus’ Seamless Ads represent a significant advancement in interactive advertising, leveraging AI to provide personalized, engaging, and less interruptive experiences. As the advertising industry moves towards a cookie-less future, innovations like Seamless Ads will be crucial for brands to maintain effective engagement and drive value.