Key Features and Benefits
1. Unified Workflow for Print and Digital Products
- GT’s collaborative, cloud-based platform simplifies the creation of engaging content and products.
- A powerful underlying content architecture supports a single, unified workflow for all product types, from textbooks and eBooks to courseware and apps.
- This shift allows publishers to focus on enhancing the student experience and achieving competitive differentiation.
2. Digital-First, InDesign-Driven Product Creation
- Historically, creating high-design print products with automation tools has been challenging, especially in K12 and English Language Learning (ELL) sectors.
- GT’s new InDesign-driven print capabilities enable publishers to create unique, competitive designs while dynamically previewing for print, eBook, mobile, and desktop formats during authoring and editing.
- This approach eliminates slow, complex, and costly redesigns, providing designers the flexibility to maintain high visual creativity.
- Significant gains in efficiency and design quality are achieved.
3. Automated Assessment Authoring with AI Magic Wand
- Authoring high-quality assessments is traditionally time-consuming and expensive.
- Many publishers incur additional costs by licensing separate tools for assessment authoring and playing.
- GT’s new “Assessment Authoring + Player” module allows publishers to create assessments that are accessible-by-design quickly and efficiently.
- The “AI Magic Wand” feature automatically generates interactive activities and various assessments from static content, which authors can then adjust and publish.
- This results in more engaging, interactive products at significantly lower costs.
Industry Impact and Future Outlook
1. Enhanced Focus on Student Experience and Competitive Edge
- GT aims to help publishers reduce the cost and complexity of legacy workflows.
- By leveraging advanced AI technology, GT enables publishers to enhance the student experience and achieve a competitive edge.
2. Continued Innovation and Efficiency Gains
- GT remains committed to evolving its platform to meet the changing needs of educational publishers.
- The introduction of these tools represents a significant step forward in workflow efficiency and product quality.
3. Leadership Insight
- “We want to help publishers focus on the student experience and competitive edge by removing the cost and complexity of legacy workflows and leveraging transformational AI technology,” said Gjergj Demiraj, GT’s President and CEO.
Gutenberg Technology’s new AI-driven tools for print product creation and assessment authoring represent a significant advancement in educational publishing. By streamlining workflows and enhancing design and content quality, these tools empower publishers to deliver more engaging and efficient educational products.