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Treasure AI has been recognized as a Leader in both the IDC MarketScape for Worldwide AI-Enabled Customer Data Platforms (CDPs) for B2C Users and B2B Users, highlighting the company’s capabilities in AI-powered customer data management and engagement.
The recognition is based on Treasure AI’s Intelligent Customer Data Platform (ICDP), which unifies first-party, anonymous, and third-party customer data into identity-resolved profiles. The platform enables AI agents to support marketing, sales, and customer service by delivering real-time insights and automated, personalized customer interactions.
According to the IDC MarketScape evaluations, Treasure AI’s strengths include its hybrid deployment model, AI-driven workflow automation, real-time customer journey orchestration, account-centric data model, predictive analytics, and artificial intelligence capabilities across both B2C and B2B environments.
Treasure AI said its platform is designed to move beyond traditional customer data management by providing an AI-native foundation that combines governed customer data with intelligent automation while keeping human oversight throughout the decision-making process.
The company also highlighted the availability of Treasure AI Studio, a conversational workspace introduced earlier this year that allows teams to analyze customer data, build audiences, plan campaigns, and map customer journeys through a unified AI-powered interface. A free version of the platform was launched in June 2026, enabling users to explore its capabilities using sample or their own customer data.
The dual IDC MarketScape recognition reinforces Treasure AI’s position in the evolving AI-enabled CDP market as organizations increasingly seek platforms that combine trusted customer data with intelligent automation to improve engagement and business outcomes.
