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Today, Sermo, the fast, frictionless platform for healthcare professional (HCP) engagement, announced the launch of the Engagement Manager—a new on-demand advertising solution that, for the first time ever, gives health-focused companies direct access to Sermo’s global community of over 1 million triple-verified healthcare providers. The platform empowers both pharmaceutical companies and health-adjacent brands—across consumer health, over-the-counter, vitamins/supplements, digital health, baby care, and more—to self-serve campaign launches and quickly connect with the medical professionals influencing patient choices every day.
“Healthcare providers don’t just prescribe—they guide purchasing decisions across every facet of health and wellness, from which prenatal vitamin to take to which senior care products to trust,” said Peter Kirk, CEO of Sermo. “With the Engagement Manager, we’re opening the door for any health-focused brand to reach these healthcare influencers directly—no red tape, no long lead times. It’s about putting brands in front of providers with trusted information when it matters most.”
The Engagement Manager enables marketing and communication teams to:
- Quickly build image and video ads using existing creative assets
- Launch campaigns to specific specialties and geographies
- Access real-time insights into campaign performance
- Adapt messaging and creative based on HCP engagement trends
Unlike public social platforms where users self-report their profession and credentials, Sermo offers a walled-garden, healthcare-first environment where every member’s medical credentials are pre-verified. This means advertisers can be confident they’re reaching real, practicing physicians, advanced practice providers, and pharmacists – not bots.
The Engagement Manager directly delivers what healthcare providers report they want: 63% of HCPs rate their demand as high for short-form, bite-sized fast facts; 57% look for short-form videos under 3 minutes*. In addition to meeting HCP content preferences, advertisers will also reach them in the right mindset; 85% of physicians report a more medically and professionally focused mindset on HCP-only platforms**. Aligning content with the right context ensures relevance and impact.
On average, brands that advertise on Sermo see a 36% increase in physician intent to talk to peers about the brand, an 18% lift in physician intent to use/recommend a product, and an 86% lift in unaided awareness***.
All existing Sermo clients will now leverage the Engagement Manager for faster, more streamlined campaign launches.
