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Collaboration will see both companies deploy each other’s platforms and train sales teams on the combined offering
SalesCloser Technologies Ltd. (TSXV: SCAI; OTCQB: SCTLF; FSE: MJ5) has entered into a collaboration agreement with California-based sales acceleration company Tendril LLC to combine autonomous AI sales technology with human-assisted outbound calling and sales support services.
Under the agreement, SalesCloser’s AI-powered sales agents will work alongside Tendril’s Tendril Connect platform, which uses trained live agents for high-volume outbound calling, gatekeeper navigation, and warm transfers to sales representatives.
The companies said the collaboration is designed to combine autonomous AI engagement with human-assisted sales activity, allowing organizations to determine where AI can manage conversations independently and where live sales representatives provide greater value.
Reciprocal Platform Deployment
As part of the agreement, both companies will deploy the other’s technology.
Tendril will integrate SalesCloser’s AI platform into its website to support inbound prospect engagement and qualification. SalesCloser will deploy Tendril Connect for outbound dialing and engagement, with its account executives receiving live transfers from Tendril agents.
The companies will also cross-train their sales teams on each other’s solutions. This will include shared demonstration environments, joint product sessions, and designated support contacts.
The arrangement is intended to give both sales organizations direct experience with the combined workflow and help inform how AI-driven inbound engagement and human-assisted outbound calling are positioned for customers.
Potential for Broader Commercial Partnership
The initial collaboration is expected to serve as the first stage of a broader commercial relationship.
The companies plan to explore cross-selling each other’s solutions to existing customers and potential white-label arrangements in additional market segments. Any future phases will be documented separately.
The agreement does not involve net licensing fees or other payments between the companies. It has an initial 12-month term and will automatically renew annually unless either party chooses not to renew.
Combining AI and Live Sales Engagement
SalesCloser provides AI-powered virtual sales agents designed to qualify prospects, conduct product conversations, and schedule meetings across voice, video, and digital channels.
Tendril Connect focuses on outbound calling, using trained agents based in Mexico and other parts of Latin America to handle dialing and connect sales teams with live decision-makers. The platform integrates with CRM and sales engagement systems including Salesforce, HubSpot, and Outreach.
Tendril also provides Tendril Enrich, a human-verified data-enrichment service, along with nearshore staffing support.
The partnership reflects a broader shift toward hybrid sales models in which AI handles scalable qualification and engagement while human sales teams focus on higher-value conversations and closing opportunities.
Both companies said the combined approach is intended to allow revenue teams to manage inbound and outbound activity through a more unified sales motion without relying solely on additional headcount.
