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HP’s PC-based FAST service adopts Magnite’s SpringServe, programmatic activation, and ClearLine Curation capabilities Magnite (NASDAQ: MGNI) has been selected as the primary video ad server and a programmatic technology provider…
New 2026 study finds profit margin has overtaken net sales as the leading marketplace success metric, while TikTok Shop adoption continues to grow ChannelEngine’s 2026 Marketplace Seller Trends Report finds…
New identity solution uses first-party data and AI-powered intent models to help performance marketers identify and reach high-intent consumers across the open web Taboola (Nasdaq: TBLA) has launched Realize ID,…
New AI offerings combine account-level go-to-market data, standardized definitions, and attribution insights to improve transparency in B2B marketing analytics Dreamdata has introduced Dreamdata AI, a suite of three offerings designed…
New platform gives investment professionals ticker-level advertising data, KPI forecasts, and market intelligence ahead of quarterly earnings Guideline, a provider of advertising intelligence and media plan management technology, has launched…
Former Grey Group executive brings more than 35 years of global marketing and operations experience to lead Monks’ EMEA business Monks, the digital marketing, advertising, and technology services business of…
New measurement solution, developed with LiveRamp, gives advertisers a deduplicated view of incremental sales impact across digital media channels, including Meta Albertsons Media Collective, the retail media division of Albertsons…
New Q3 2026 survey finds consumers are cutting holiday spending, seeking discounts, and using social media throughout the shopping journey Holiday shoppers are planning to spend more cautiously this year…
AI-powered B2B marketing platform earns its second consecutive Inc. 5000 recognition as demand grows for more intelligent account-based marketing Propensity, an AI-powered B2B marketing platform focused on turning buyer signals…
Former Five9 and Aspect Software product executive to lead the company’s expansion of AI-powered contact center technology across regulated industries LinkLive has appointed Mike Bourke as Chief Executive Officer, bringing…
