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Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX), a leading provider of digital signage, media and AdTech solutions, today announced that it has hired Tamra Koshewa as its new Chief Financial Officer (“CFO”) effective December 1, 2025. Ms. Koshewa is an accomplished finance executive with 30 years of experience across diverse industries including manufacturing, technology, and services. Her expertise and leadership credentials include a strong operational finance skillset that partners with organizations to achieve higher levels of performance through growth initiatives, margin expansion opportunities, and orchestrating operational turnarounds. Her addition to CRI, particularly after the Company’s recent acquisition of Cineplex Digital Media (CDM), will ensure appropriate synergies are achieved, revenue expansion proceeds, and bottom-line results improve.
“Following on our recent addition of a CRO, I am very pleased to announce that CRI found an excellent individual to be our CFO during this next, exciting phase in our growth trajectory,” said Rick Mills, Chairman and Chief Executive Officer. “Tamra Koshewa’s appointment follows an extensive search for an accomplished, seasoned executive who will take Creative Realities to the next level of performance as we build a larger, stronger organization. Based on her outstanding 30-year track record leading finance teams at multiple companies, Tamra is uniquely qualified to take on the challenges of integrating CDM with CRI, finding synergies across the enterprise, and seeking out ways to ensure margin expansion while de-levering the balance sheet and improving returns for our shareholders. She is a highly-respected, valued business partner with experience driving change, implementing value-enhancing process improvements, and generating positive cash flow. We look forward to working with her as she leads our finance team into the future.”
Tamra Koshewa
Ms. Koshewa was most recently the CFO at Manna, prior to which she was CFO at LLFlex and, before that, HMI, all owned by private equity firms. She also previously held senior financial positions at Equipment Depot, AAF International, Time Warner Cable, and General Electric (GE) – where, over the course of a decade, she graduated from GE’s Experienced Financial Leadership Program and was certified as a Six Sigma Master Black Belt. She has B.A. in accounting from Bellarmine University and an M.B.A. from Vanderbilt’s Owen Graduate School of Management. In addition, Ms. Koshewa has been a member of the Board of Directors of Maryhurst, a Kentucky-based non-profit healthcare organization for children, since 2012.
