Today, Adobe (Nasdaq:ADBE) announced the general availability of Adobe GenStudio for Performance Marketing, a new generative AI-first application that empowers brands and agencies to accelerate the delivery of global advertising and marketing…
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new…
Lemma, a leading omnichannel platform for emerging media, and Taiv, an AI-powered innovative video technology company revolutionizing venue-based media, today announced a strategic partnership that will transform venue-based and connected TV (CTV) advertising.…
Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of interstitial, rewarded, and banner ads. Mintegral’s…
billups, the leading independent Out-of-Home (OOH) managed services agency, announced the appointment of four senior leaders to drive growth across the Australia and New Zealand, and Europe and Middle East…
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 SupplyChain Object (SCO) Validation Report. The analysis contains insights from Pixalate’s OpenRTB SCO validation process,…
In a groundbreaking advancement for the advertising industry, Comscore (NASDAQ: SCOR), a global leader in planning, transacting, and evaluating media across platforms, today unveiled a significant update to its Comscore Campaign…
Basis Technologies, a global provider of programmatic advertising and media automation solutions, announced annual survey results showing that 90% of marketing professionals use generative artificial intelligence (AI) tools at least once a…
Branded Cities, North America’s premier Out-of-Home (OOH) company, has been leading with innovative digital solutions, unique large-format assets, and cutting-edge media offerings in Canada. The recent departure of Toby Sturek, who…
As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies…
