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Tue. Sep 22nd, 2026
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Category Display & Programmatic Advertising

  1. Home
  2. Archive by category "Display & Programmatic Advertising"
OOH leader billups adds key execs in Middle East and Australia
  • October 7, 2024
  • 3 minutes Read
OOH leader billups adds key execs in Middle East and Australia

billups, the leading independent Out-of-Home (OOH) managed services agency, announced the appointment of four senior leaders to drive growth across the Australia and New Zealand, and Europe and Middle East…

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Pixalate’s Global Q4 2023 SupplyChain Object Validation Report
  • October 4, 2024
  • 2 minutes Read
Pixalate’s Global Q4 2023 SupplyChain Object Validation Report

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 SupplyChain Object (SCO) Validation Report. The analysis contains insights from Pixalate’s OpenRTB SCO validation process,…

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Comscore announces Local Campaign Ratings, TTD to integrate
  • October 4, 2024
  • 3 minutes Read
Comscore announces Local Campaign Ratings, TTD to integrate

In a groundbreaking advancement for the advertising industry, Comscore (NASDAQ: SCOR), a global leader in planning, transacting, and evaluating media across platforms, today unveiled a significant update to its Comscore Campaign…

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Nearly All Marketers Use Generative AI Every Month; 70% Use It Weekly
  • October 3, 2024
  • 3 minutes Read
Nearly All Marketers Use Generative AI Every Month; 70% Use It Weekly

Basis Technologies, a global provider of programmatic advertising and media automation solutions, announced annual survey results showing that 90% of marketing professionals use generative artificial intelligence (AI) tools at least once a…

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Branded Cities promotes four executives to Senior Roles
  • October 3, 2024
  • 3 minutes Read
Branded Cities promotes four executives to Senior Roles

Branded Cities, North America’s premier Out-of-Home (OOH) company, has been leading with innovative digital solutions, unique large-format assets, and cutting-edge media offerings in Canada. The recent departure of Toby Sturek, who…

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CTV, Targeting, and Sustainability – Europe 2023-2024
  • October 3, 2024
  • 2 minutes Read
CTV, Targeting, and Sustainability – Europe 2023-2024

As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies…

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Nakheel and Hypermedia’s exclusive 10-Year DOOH Media partnership
  • October 2, 2024
  • 3 minutes Read
Nakheel and Hypermedia’s exclusive 10-Year DOOH Media partnership

Hypermedia, a prominent regional leader in Out-of-Home (OOH) media experiences and technology, has signed a groundbreaking Digital OOH media partnership with Nakheel, the world-leading master developer. This exclusive 10-year agreement, grants…

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Creative Realities Expands to LATAM, Starts Digital Signage in Mexico
  • October 2, 2024
  • 3 minutes Read
Creative Realities Expands to LATAM, Starts Digital Signage in Mexico

Creative Realities, Inc., a leading provider of digital signage and media solutions, announces its strategic expansion into Mexico and the broader Latin America market, along with the appointment of its…

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Telly Appoints Mike Shehan as Chief Revenue Officer
  • October 1, 2024
  • 2 minutes Read
Telly Appoints Mike Shehan as Chief Revenue Officer

Telly, the ultimate free TV upgrade for the living room, announced today the appointment of Mike Shehan as Chief Revenue Officer. Shehan was previously the Co-Founder and CEO of SpotX,…

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Gracenote teams with CTV players to optimize contextual ad targeting
  • October 1, 2024
  • 7 minutes Read
Gracenote teams with CTV players to optimize contextual ad targeting

Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visibility into the content that their messages run against on connected TV (CTV).…

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