In a groundbreaking advancement for the advertising industry, Comscore (NASDAQ: SCOR), a global leader in planning, transacting, and evaluating media across platforms, today unveiled a significant update to its Comscore Campaign…
Basis Technologies, a global provider of programmatic advertising and media automation solutions, announced annual survey results showing that 90% of marketing professionals use generative artificial intelligence (AI) tools at least once a…
Branded Cities, North America’s premier Out-of-Home (OOH) company, has been leading with innovative digital solutions, unique large-format assets, and cutting-edge media offerings in Canada. The recent departure of Toby Sturek, who…
As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies…
Hypermedia, a prominent regional leader in Out-of-Home (OOH) media experiences and technology, has signed a groundbreaking Digital OOH media partnership with Nakheel, the world-leading master developer. This exclusive 10-year agreement, grants…
Creative Realities, Inc., a leading provider of digital signage and media solutions, announces its strategic expansion into Mexico and the broader Latin America market, along with the appointment of its…
Telly, the ultimate free TV upgrade for the living room, announced today the appointment of Mike Shehan as Chief Revenue Officer. Shehan was previously the Co-Founder and CEO of SpotX,…
Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visibility into the content that their messages run against on connected TV (CTV).…
Sam’s Club, one of the world’s leading retailers and a digital innovation pioneer, announced Sam’s Club Member Access Platform (MAP) is launching display ads in the Scan & Go™ experience to help members easily find more…
33Across, an addressable infrastructure designed for the open web, today announced a new partnership with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). By integrating 33Across’ unique data…
