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Category Display & Programmatic Advertising

  1. Home
  2. Archive by category "Display & Programmatic Advertising"
Swoop Expands Patient-Centric Engagement with Acquisition of MyHealthTeam
  • January 8, 2025
  • 3 minutes Read
Swoop Expands Patient-Centric Engagement with Acquisition of MyHealthTeam

Swoop, an industry leader in AI-driven, data-powered omnichannel healthcare marketing, today announced its acquisition of MyHealthTeam, the creator of one of the largest and highly engaged opted-in patient social networks in…

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FreeCast Launches Zer0Gap: 100% Ad Fill with Advanced Programmatic Tech
  • December 23, 2024
  • 2 minutes Read
FreeCast Launches Zer0Gap: 100% Ad Fill with Advanced Programmatic Tech

FreeCast is announcing the next piece of its whole-industry streaming solution, a first of its kind “Zero Gap” programmatic platform promising 100% ad fill rates. With this powerful 3-in-1 advertising…

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Simpli.fi Unveils Next Generation AI-Driven Advertising Solutions
  • December 4, 2024
  • 4 minutes Read
Simpli.fi Unveils Next Generation AI-Driven Advertising Solutions

Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced new AI-powered programmatic advertising solutions, allowing companies of all sizes to…

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Xumo and PubMatic Partner to Expand Programmatic Advertising
  • November 29, 2024
  • 3 minutes Read
Xumo and PubMatic Partner to Expand Programmatic Advertising

Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic an independent technology company delivering digital advertising’s supply chain of the future, announced a partnership today to make Xumo’s premium…

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StackAdapt Welcomes Anne DelSanto to Board of Directors
  • November 22, 2024
  • 2 minutes Read
StackAdapt Welcomes Anne DelSanto to Board of Directors

StackAdapt, a leading multi-channel programmatic advertising platform, recently welcomed Anne DelSanto to its board of directors. With over 30 years of experience in the technology industry and a proven track record…

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Bell Media and StackAdapt to Accelerate Canadian Programmatic Growth
  • November 20, 2024
  • 3 minutes Read
Bell Media and StackAdapt to Accelerate Canadian Programmatic Growth

StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, and Bell Media, Canada’s leading media and entertainment company, today announced a partnership to enable Bell Media’s premium inventory across connected TV (CTV),…

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Rain Hires Rachel Baker as SVP Head of Video Investment & Partnerships
  • November 14, 2024
  • 2 minutes Read
Rain Hires Rachel Baker as SVP Head of Video Investment & Partnerships

Rain the Growth Agency, the leading independent full-service advertising agency, expands their media expertise with the hiring of Rachel Baker as Senior Vice President, Head of Video Investment and Partnerships. Baker will help…

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Viant Technology Announces Acquisition of IRIS.TV
  • November 13, 2024
  • 2 minutes Read
Viant Technology Announces Acquisition of IRIS.TV

Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on…

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LiveRamp Comes to Bing Ads with its Search Targeting
  • November 12, 2024
  • 3 minutes Read
LiveRamp Comes to Bing Ads with its Search Targeting

Liveramp offered a people-based search targeting through Google about a year ago, now it is providing a similar kind of service for the Bing Search Engine. About a year past,…

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Amazon PPC Company Offers Course on Advertising Strategies
  • November 11, 2024
  • 4 minutes Read
Amazon PPC Company Offers Course on Advertising Strategies

Sponsored Profit, an Amazon PPC strategy company, provides Amazon FBA sellers with everything needed to manage Sponsored Products campaigns quickly, confidently and profitably. Members will have access to tools, straightforward…

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