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Category Display & Programmatic Advertising

  1. Home
  2. Archive by category "Display & Programmatic Advertising"
Xumo and PubMatic Partner to Expand Programmatic Advertising
  • November 29, 2024
  • 3 minutes Read
Xumo and PubMatic Partner to Expand Programmatic Advertising

Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic an independent technology company delivering digital advertising’s supply chain of the future, announced a partnership today to make Xumo’s premium…

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StackAdapt Welcomes Anne DelSanto to Board of Directors
  • November 22, 2024
  • 2 minutes Read
StackAdapt Welcomes Anne DelSanto to Board of Directors

StackAdapt, a leading multi-channel programmatic advertising platform, recently welcomed Anne DelSanto to its board of directors. With over 30 years of experience in the technology industry and a proven track record…

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Bell Media and StackAdapt to Accelerate Canadian Programmatic Growth
  • November 20, 2024
  • 3 minutes Read
Bell Media and StackAdapt to Accelerate Canadian Programmatic Growth

StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, and Bell Media, Canada’s leading media and entertainment company, today announced a partnership to enable Bell Media’s premium inventory across connected TV (CTV),…

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Rain Hires Rachel Baker as SVP Head of Video Investment & Partnerships
  • November 14, 2024
  • 2 minutes Read
Rain Hires Rachel Baker as SVP Head of Video Investment & Partnerships

Rain the Growth Agency, the leading independent full-service advertising agency, expands their media expertise with the hiring of Rachel Baker as Senior Vice President, Head of Video Investment and Partnerships. Baker will help…

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Viant Technology Announces Acquisition of IRIS.TV
  • November 13, 2024
  • 2 minutes Read
Viant Technology Announces Acquisition of IRIS.TV

Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on…

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LiveRamp Comes to Bing Ads with its Search Targeting
  • November 12, 2024
  • 3 minutes Read
LiveRamp Comes to Bing Ads with its Search Targeting

Liveramp offered a people-based search targeting through Google about a year ago, now it is providing a similar kind of service for the Bing Search Engine. About a year past,…

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Amazon PPC Company Offers Course on Advertising Strategies
  • November 11, 2024
  • 4 minutes Read
Amazon PPC Company Offers Course on Advertising Strategies

Sponsored Profit, an Amazon PPC strategy company, provides Amazon FBA sellers with everything needed to manage Sponsored Products campaigns quickly, confidently and profitably. Members will have access to tools, straightforward…

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AT&T Wishes to Acquire Programmatic Giant AppNexus for $1.6B
  • November 11, 2024
  • 2 minutes Read
AT&T Wishes to Acquire Programmatic Giant AppNexus for $1.6B

AT&T, world’s largest telecommunications company, the second largest mobile telephone services provider in the United States is in talks with digital ad exchange Company AppNexus for a complete buyout at a possible…

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VIOOH’s 2023 carbon emissions significantly below industry benchmarks
  • November 7, 2024
  • 3 minutes Read
VIOOH’s 2023 carbon emissions significantly below industry benchmarks

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e…

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Simpli.fi’s Business Momentum Results in Dual Industry Recognitions
  • November 4, 2024
  • 2 minutes Read
Simpli.fi’s Business Momentum Results in Dual Industry Recognitions

Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced that it was named Best DSP in Cynopsis’ Best of the Best Awards and…

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