Media in 2025: defined by abundance, driven by algorithms
WARC’s latest forecasts show that global advertising spend surpassed $1trn for the first time in 2024, and is expected to grow 10.7% this year, to a total of $1.08trn. Global ad spend…
New brand design, new website: AdMaven levels up its game
AdMaven, the performance-driven online advertising and monetization platform for media buyers, affiliates, ad networks and publishers, today announced a brand refresh and website redesign. The transformation represents a new era for…
51toCarbonZero Appoints Industry Veteran Sikorski as Advisor
51toCarbonZero (51-0), the only net-zero platform powering growth for media, marketing and advertising leaders, has appointed advertising industry veteran, Simon Sikorski as an Advisor. In this pivotal role, Sikorski will be…
Justin Wohl Joins Aditude as Vice President of Strategy
Aditude, a leading provider of cutting-edge, enterprise adtech solutions for publishers, announced the appointment of Justin Wohl as Vice President of Strategy. Wohl brings extensive experience in publisher monetization and a deep…
AUDIENCEX Celebrates Milestones, Reveals 2025 Innovation Goals
AUDIENCEX, a leading provider of AI-powered performance advertising solutions, closes out 2024 on a high note, celebrating a year of industry-leading innovation and powerful performance results for advertisers. With the…
IQM Advertising Corporation Appoints Four New Hires Globally
IQM, the global media buying platform empowering advertisers in the most regulated verticals to use and enhance their data to make better ad buying decisions, today announced that it has…
CMI Media Partners with Anoki on First Pharmaceutical CTV Ads
Anoki AI, a pioneer in multimodal AI for Connected Television (CTV), announced a strategic partnership with CMI Media Group, a leading media agency specializing in healthcare and pharmaceutical marketing and…
XR Extreme Reach Appoints Blair Robertson as Chief Product Officer
XR Extreme Reach, a global technology company, has named Blair Robertson as its new Chief Product Officer. With a proven track record of technology leadership and driving product innovation, Blair…
Madhive, LifebrandsD2C Share Results of AI Targeting on CTV Platforms
Madhive, the leading technology company for local connected television (CTV) advertising, released results from an AI implementation on CTV conducted in partnership with performance marketing agency LifebrandsD2C. Using Madhive’s proprietary AI targeting…
How to influence consumers in their Christmas carol playlists
The lead up to Christmas, known in retail as the ‘golden quarter’ inevitably invites competition from advertisers to capture market share of consumers’ attention, as the most critical sales period…
