Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced a definitive agreement for the acquisition of Sincera, a leading digital advertising data company that provides objective, actionable insights…
WARC’s latest forecasts show that global advertising spend surpassed $1trn for the first time in 2024, and is expected to grow 10.7% this year, to a total of $1.08trn. Global ad spend…
AdMaven, the performance-driven online advertising and monetization platform for media buyers, affiliates, ad networks and publishers, today announced a brand refresh and website redesign. The transformation represents a new era for…
51toCarbonZero (51-0), the only net-zero platform powering growth for media, marketing and advertising leaders, has appointed advertising industry veteran, Simon Sikorski as an Advisor. In this pivotal role, Sikorski will be…
Aditude, a leading provider of cutting-edge, enterprise adtech solutions for publishers, announced the appointment of Justin Wohl as Vice President of Strategy. Wohl brings extensive experience in publisher monetization and a deep…
AUDIENCEX, a leading provider of AI-powered performance advertising solutions, closes out 2024 on a high note, celebrating a year of industry-leading innovation and powerful performance results for advertisers. With the…
IQM, the global media buying platform empowering advertisers in the most regulated verticals to use and enhance their data to make better ad buying decisions, today announced that it has…
Anoki AI, a pioneer in multimodal AI for Connected Television (CTV), announced a strategic partnership with CMI Media Group, a leading media agency specializing in healthcare and pharmaceutical marketing and…
XR Extreme Reach, a global technology company, has named Blair Robertson as its new Chief Product Officer. With a proven track record of technology leadership and driving product innovation, Blair…
Madhive, the leading technology company for local connected television (CTV) advertising, released results from an AI implementation on CTV conducted in partnership with performance marketing agency LifebrandsD2C. Using Madhive’s proprietary AI targeting…
