AdAdapted, a consumer packaged goods (CPG) media partner revolutionizing advertising technology by turning pre-shop intent into awareness and action, announced the expansion of its partnership with Flipp. Flipp, a digital shopping platform,…
Equativ, a global independent adtech company, announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralizes programmatic campaign management and provides ad…
In its ongoing quest to end the streaming struggle and become the one-stop shop for all things TV and movies, global streaming media company Plex has appointed Matt DiPietro as…
IAB released its latest study, “2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth” offering an early glimpse into ad spending trends for the coming year. The…
Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced the appointment of Roy Balle as Chief Financial Officer. In his role, Balle will oversee Clinch’s global capital…
EDO, the TV outcomes company,and Chalice, a leader in custom AI-powered adtech, today announced that EDO’s outcomes data are now available in Chalice’s platform to optimize Connected TV (CTV) campaign performance…
Start.io, an industry-leading, mobile-driven SSP, announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities. Under this partnership, Start.io matched mobile advertising IDs (MAIDs) with their corresponding…
Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced a definitive agreement for the acquisition of Sincera, a leading digital advertising data company that provides objective, actionable insights…
WARC’s latest forecasts show that global advertising spend surpassed $1trn for the first time in 2024, and is expected to grow 10.7% this year, to a total of $1.08trn. Global ad spend…
AdMaven, the performance-driven online advertising and monetization platform for media buyers, affiliates, ad networks and publishers, today announced a brand refresh and website redesign. The transformation represents a new era for…
