EDO, the TV outcomes company,and Chalice, a leader in custom AI-powered adtech, today announced that EDO’s outcomes data are now available in Chalice’s platform to optimize Connected TV (CTV) campaign performance…
Start.io, an industry-leading, mobile-driven SSP, announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities. Under this partnership, Start.io matched mobile advertising IDs (MAIDs) with their corresponding…
Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced a definitive agreement for the acquisition of Sincera, a leading digital advertising data company that provides objective, actionable insights…
WARC’s latest forecasts show that global advertising spend surpassed $1trn for the first time in 2024, and is expected to grow 10.7% this year, to a total of $1.08trn. Global ad spend…
AdMaven, the performance-driven online advertising and monetization platform for media buyers, affiliates, ad networks and publishers, today announced a brand refresh and website redesign. The transformation represents a new era for…
51toCarbonZero (51-0), the only net-zero platform powering growth for media, marketing and advertising leaders, has appointed advertising industry veteran, Simon Sikorski as an Advisor. In this pivotal role, Sikorski will be…
Aditude, a leading provider of cutting-edge, enterprise adtech solutions for publishers, announced the appointment of Justin Wohl as Vice President of Strategy. Wohl brings extensive experience in publisher monetization and a deep…
AUDIENCEX, a leading provider of AI-powered performance advertising solutions, closes out 2024 on a high note, celebrating a year of industry-leading innovation and powerful performance results for advertisers. With the…
IQM, the global media buying platform empowering advertisers in the most regulated verticals to use and enhance their data to make better ad buying decisions, today announced that it has…
Anoki AI, a pioneer in multimodal AI for Connected Television (CTV), announced a strategic partnership with CMI Media Group, a leading media agency specializing in healthcare and pharmaceutical marketing and…
