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Category Adtech

  1. Home
  2. Archive by category "Adtech"
Culture Genesis Dominates Digital Reach, Engagement in Diverse Audiences
  • August 14, 2024
  • 3 minutes Read
Culture Genesis Dominates Digital Reach, Engagement in Diverse Audiences

Nielsen analysis reveals Culture Genesis’ unprecedented reach and engagement across White, Black, Hispanic, and mixed-race demographics outperforms key competitors and sets new benchmarks for precision-targeted multicultural marketing at scale. Culture Genesis, the…

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Juice Media wins Bronze Stevie in 2024 Stevie Awards for Great Employers
  • August 8, 2024
  • 2 minutes Read
Juice Media wins Bronze Stevie in 2024 Stevie Awards for Great Employers

Juice Media, a leading data-driven omnichannel advertising and technology media platform, today announced that it has been named the winner of a Bronze Stevie®  Award in the Great Employers category. The Stevie…

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Wondercraft launches AI “Ad Studio” for end-to-end audio ad production
  • August 5, 2024
  • 5 minutes Read
Wondercraft launches AI “Ad Studio” for end-to-end audio ad production

Creative audio studio Wondercraft is today unveiling the world’s first AI “Ad Studio” which will power end-to-end audio ad production for creative teams in one simple platform. The product release is the…

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Instacart Unveils New Ad Solutions to Spark Out-of-Aisle Inspiration
  • July 31, 2024
  • 4 minutes Read
Instacart Unveils New Ad Solutions to Spark Out-of-Aisle Inspiration

Instacart (Nasdaq: CART), the leading grocery technology company in North America, today announced new advertising solutions to enhance consumer discovery and brand engagement on its platform. These tools expand Instacart’s on-platform advertising…

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Trivver and Niantic 8th Wall announced partnership
  • July 26, 2024
  • 3 minutes Read
Trivver and Niantic 8th Wall announced partnership

Trivver, a Florida-based Augmented Reality and AI tech company and Niantic 8th Wall, the leading WebAR platform for agencies, brands, and developers known for driving the evolution of spatial computing, today…

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Google Halts Cookie Phase-Out, Echoes Apple’s Strategy: Kochava
  • July 26, 2024
  • 3 minutes Read
Google Halts Cookie Phase-Out, Echoes Apple’s Strategy: Kochava

Earlier on Monday, it was reported that Google has abandoned plans to scrap third-party cookies in Chrome. The announcement comes after years of meticulous planning and deliberation, with Google creating,…

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Google ditches plans to remove third-party cookies in Chrome
  • July 24, 2024
  • 3 minutes Read
Google ditches plans to remove third-party cookies in Chrome

Google is dropping its plans to remove third-party advertising cookies from its Chrome web browser, around five years after launching a scheme looking for ways to carry out the process.…

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RollWorks leads in multiple categories in G2’s Summer Grid Report
  • July 22, 2024
  • 3 minutes Read
RollWorks leads in multiple categories in G2’s Summer Grid Report

Account-based platform RollWorks, a division of NextRoll, announced its reception of 36 Leader awards across 10 categories in G2’s Summer 2024 Grid Report. The company also ranked number one in six reports…

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Generate by PlusMedia Launches to Monetize Customer Touchpoints
  • July 22, 2024
  • 2 minutes Read
Generate by PlusMedia Launches to Monetize Customer Touchpoints

PlusMedia, a leading agency in insert media, proudly announces the rebranding of its media monetization service to “Generate.” This innovative solution empowers brands to generate revenue by including offers from…

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Locality, Centriply Team Up to Automate and Simplify Local TV Ad Buying
  • July 18, 2024
  • 3 minutes Read
Locality, Centriply Team Up to Automate and Simplify Local TV Ad Buying

Tango Media Systems, the specialized Advanced TV ad tech division of Centriply, announced its newest collaborative effort with local video solutions provider Locality. With dedicated support from custom inventory management tool, TangoRESPONSE®, and…

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