Lemma welcomes Matt Mitchell as AVP for North America
Lemma, a frontrunner in the omnichannel SSP arena for emerging media, is excited to welcome Matt Mitchell as its new AVP for, North America. Drawing from a robust background in sales across the…
Adroll & Improvado Partner for Streamlined Cross-channel Attribution
AdRoll, in partnership with Improvado, today announced the launch of an enhanced version of AdRoll’s Cross-Channel Performance Dashboard, now named Cross-Channel Attribution. This dashboard enables marketers to centralize metrics seamlessly, streamline…
DAA Releases Guidelines for Use of AdChoices on CTV
The Digital Advertising Alliance (DAA) announced the release of new guidelines for the implementation of the AdChoices Icon and Ad Marker in Connected TV (CTV) environments. The new creative guidelines help advertisers…
Qloo Hires Former Google Executive Jim Jansen as Chief Revenue Officer
Qloo, the leading AI for predicting global consumer tastes and preferences, has hired seasoned technology executive Jim Jansen as Chief Revenue Officer. The move to strengthen its executive leadership team follows a…
Everything You Need to Know About AdTech in 2024
1. A Converging Ecosystem2. The Backbone of AdTech3. Data Integration and the End of Silos4. Artificial Intelligence: Driving Efficiency and PrecisionAdTech in 2024 and Beyond AdTech is taking over digital…
Vibenomics Arrives in EMEA on Mission to Digitize In-Store Media
Vibenomics, a Mood Media Company, announced the appointment of Brendan Carey as Group Director of Retail Media, EMEA, marking the company’s strategic expansion into the European focused (EMEA) markets. This key hire…
Mediacom Communications Deploys CommScope Ad Insertion for IP Video
CommScope, a global leader in network connectivity, announced that Mediacom Communications has deployed the CommScope® Manifest Delivery Controller (MDC) for IP video. By implementing the CommScope MDC, Mediacom can increase…
MINT Strengthens BOD adding a Global Technology Executive
MINT, the global leader in Advertising Resource Management (ARM) software, has announced the appointment of George Nazi as a member of its Board. George, a distinguished AI expert and globally recognized technology…
CELUS Partners with Renesas to Enhance Electronics Design Innovation
CELUS announced that it has integrated cutting-edge solutions and Winning Combination reference designs by Renesas into the CELUS Design Platform’s expansive database. These solutions have been developed in collaboration with…
Intertrust Unveils Media Security, Green Streaming & Web3 at IBC 2024
Intertrust, the leader in trusted computing and digital rights management, will showcase its cutting-edge solutions at IBC 2024, Hall 5, stand A60, from September 13-16, 2024. Building on the company’s…
