Magnite, the largest independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, announced an exclusive partnership to bring deeper automation and greater supply path efficiency to Mediaocean’s Prisma…
The world’s largest business association – the International Chamber of Commerce (ICC) – has issued a call for advertisers and marketers to step up as champions of robust ethical standards in the…
Wurl, a leader in the CTV industry, today published The CTV Trends Report 2024 – a new data-driven study that looks at shifts across both the content and ad experience on connected…
Today, Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. With TV ad…
Quantcast, a leader in applying artificial intelligence (AI) to programmatic advertising, has launched a self-serve platform designed to simplify advertising on the open internet for independent agencies and advertisers. This initiative…
Continuum Media, an industry leader in media and advertising solutions, is excited to announce the addition of Becky Lofstrom as the Head of our new Managed Service Platform (MSP). This strategic hire marks…
Guideline, the single source of truth for advertising and spend pricing data, today announced the appointment of former GroupM Global Chief Digital Officer Rob Norman and Greg Coleman, former President of Buzzfeed and…
Lemma, a frontrunner in the omnichannel SSP arena for emerging media, is excited to welcome Matt Mitchell as its new AVP for, North America. Drawing from a robust background in sales across the…
AdRoll, in partnership with Improvado, today announced the launch of an enhanced version of AdRoll’s Cross-Channel Performance Dashboard, now named Cross-Channel Attribution. This dashboard enables marketers to centralize metrics seamlessly, streamline…
The Digital Advertising Alliance (DAA) announced the release of new guidelines for the implementation of the AdChoices Icon and Ad Marker in Connected TV (CTV) environments. The new creative guidelines help advertisers…
