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Category Adtech

  1. Home
  2. Archive by category "Adtech"
Continuum Media welcomes Becky Lofstrom to Lead New MSP
  • September 18, 2024
  • 3 minutes Read
Continuum Media welcomes Becky Lofstrom to Lead New MSP

Continuum Media, an industry leader in media and advertising solutions, is excited to announce the addition of Becky Lofstrom as the Head of our new Managed Service Platform (MSP). This strategic hire marks…

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Guideline appoints Rob Norman and Greg Coleman to BOD
  • September 18, 2024
  • 3 minutes Read
Guideline appoints Rob Norman and Greg Coleman to BOD

Guideline, the single source of truth for advertising and spend pricing data, today announced the appointment of former GroupM Global Chief Digital Officer Rob Norman and Greg Coleman, former President of Buzzfeed and…

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Lemma welcomes Matt Mitchell as AVP for North America
  • September 18, 2024
  • 2 minutes Read
Lemma welcomes Matt Mitchell as AVP for North America

Lemma, a frontrunner in the omnichannel SSP arena for emerging media, is excited to welcome Matt Mitchell as its new AVP for, North America. Drawing from a robust background in sales across the…

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Adroll & Improvado Partner for Streamlined Cross-channel Attribution
  • September 16, 2024
  • 2 minutes Read
Adroll & Improvado Partner for Streamlined Cross-channel Attribution

AdRoll, in partnership with Improvado, today announced the launch of an enhanced version of AdRoll’s Cross-Channel Performance Dashboard, now named Cross-Channel Attribution. This dashboard enables marketers to centralize metrics seamlessly, streamline…

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DAA Releases Guidelines for Use of AdChoices on CTV
  • September 16, 2024
  • 3 minutes Read
DAA Releases Guidelines for Use of AdChoices on CTV

The Digital Advertising Alliance (DAA) announced the release of new guidelines for the implementation of the AdChoices Icon and Ad Marker in Connected TV (CTV) environments. The new creative guidelines help advertisers…

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Qloo Hires Former Google Executive Jim Jansen as Chief Revenue Officer
  • September 13, 2024
  • 2 minutes Read
Qloo Hires Former Google Executive Jim Jansen as Chief Revenue Officer

Qloo, the leading AI for predicting global consumer tastes and preferences, has hired seasoned technology executive Jim Jansen as Chief Revenue Officer. The move to strengthen its executive leadership team follows a…

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Everything You Need to Know About AdTech in 2024
  • September 13, 2024
  • 5 minutes Read
Everything You Need to Know About AdTech in 2024

1. A Converging Ecosystem2. The Backbone of AdTech3. Data Integration and the End of Silos4. Artificial Intelligence: Driving Efficiency and PrecisionAdTech in 2024 and Beyond AdTech is taking over digital…

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Vibenomics Arrives in EMEA on Mission to Digitize In-Store Media
  • September 13, 2024
  • 2 minutes Read
Vibenomics Arrives in EMEA on Mission to Digitize In-Store Media

Vibenomics, a Mood Media Company, announced the appointment of Brendan Carey as Group Director of Retail Media, EMEA, marking the company’s strategic expansion into the European focused (EMEA) markets. This key hire…

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Mediacom Communications Deploys CommScope Ad Insertion for IP Video
  • September 13, 2024
  • 2 minutes Read
Mediacom Communications Deploys CommScope Ad Insertion for IP Video

CommScope, a global leader in network connectivity, announced that Mediacom Communications has deployed the CommScope® Manifest Delivery Controller (MDC) for IP video. By implementing the CommScope MDC, Mediacom can increase…

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MINT Strengthens BOD adding a Global Technology Executive
  • September 13, 2024
  • 3 minutes Read
MINT Strengthens BOD adding a Global Technology Executive

MINT, the global leader in Advertising Resource Management (ARM) software, has announced the appointment of George Nazi as a member of its Board. George, a distinguished AI expert and globally recognized technology…

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Haven Tower Group Strengthens Leadership Team with Promotion and New Executive Appointment

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Infobip Report Reveals Gap Between Agentic AI Adoption and Customer Experience Transformation

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