Quantcast, a leader in applying artificial intelligence (AI) to programmatic advertising, has launched a self-serve platform designed to simplify advertising on the open internet for independent agencies and advertisers. This initiative…
Continuum Media, an industry leader in media and advertising solutions, is excited to announce the addition of Becky Lofstrom as the Head of our new Managed Service Platform (MSP). This strategic hire marks…
Guideline, the single source of truth for advertising and spend pricing data, today announced the appointment of former GroupM Global Chief Digital Officer Rob Norman and Greg Coleman, former President of Buzzfeed and…
Lemma, a frontrunner in the omnichannel SSP arena for emerging media, is excited to welcome Matt Mitchell as its new AVP for, North America. Drawing from a robust background in sales across the…
AdRoll, in partnership with Improvado, today announced the launch of an enhanced version of AdRoll’s Cross-Channel Performance Dashboard, now named Cross-Channel Attribution. This dashboard enables marketers to centralize metrics seamlessly, streamline…
The Digital Advertising Alliance (DAA) announced the release of new guidelines for the implementation of the AdChoices Icon and Ad Marker in Connected TV (CTV) environments. The new creative guidelines help advertisers…
Qloo, the leading AI for predicting global consumer tastes and preferences, has hired seasoned technology executive Jim Jansen as Chief Revenue Officer. The move to strengthen its executive leadership team follows a…
1. A Converging Ecosystem2. The Backbone of AdTech3. Data Integration and the End of Silos4. Artificial Intelligence: Driving Efficiency and PrecisionAdTech in 2024 and Beyond AdTech is taking over digital…
Vibenomics, a Mood Media Company, announced the appointment of Brendan Carey as Group Director of Retail Media, EMEA, marking the company’s strategic expansion into the European focused (EMEA) markets. This key hire…
CommScope, a global leader in network connectivity, announced that Mediacom Communications has deployed the CommScope® Manifest Delivery Controller (MDC) for IP video. By implementing the CommScope MDC, Mediacom can increase…
