The global mobile advertising market size is estimated to grow by USD 290.16 bn from 2023 to 2027, according to Technavio. The market is estimated to grow at a CAGR of almost 12.54% during the…
IRCODE proudly announces its official launch with a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world. Utilizing advanced neural networks and proprietary image retrieval technology, IRCODE…
Carter, a first-of-its-kind technology in the Retail Media Network (RMN) space, launches across North America. Carter delivers a cohesive solution for sophisticated audience management, streamlined campaign execution and multifaceted monetization across various…
DoubleVerify and Scope3 found that buying higher media quality impressions resulted in decreased carbon emissions of nearly 65 thousand metric tons of CO2 emissions in 2023 showing the sustainability benefits of…
TripleLift, the ad tech platform elevating digital advertising across every screen, today launched its Global Innovation Readiness Scorecard, showcasing how marketers in the U.S. and across the globe are prepared for advancements in…
Pacvue, the industry’s first commerce acceleration platform, today announced it’s now a badged Amazon DSP reseller. Through Pacvue, advertisers can accelerate growth by activating Amazon DSP with the benefit of…
Officials of Hovr, a leading innovator in website content delivery software, today announced the launch of its cutting-edge Generative AI product, “Suggestions,” and a fully-immersive mobile experience, “Pathways.” This new capability represents…
Tempest, a leader in website, digital marketing, and software solutions for the destination marketing industry, and SnapSea, a leading visual marketing platform for destination organizations, are excited to announce a new strategic partnership.…
GR0, a premier digital marketing agency, is proud to announce the appointment of David Bloom as its Director of Finance. Bloom brings a robust financial background to the role, with experience in credit…
Despite continued technological innovations aimed to support rapid growth within media advertising, the vast majority (85%) of brand and agency marketers use Excel or Google Sheets to manage media planning. That’s…
