As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. With an estimated 4.9 billion social media users across the…
Ad Signal, a specialist provider of video content management solutions, has partnered with Perifery to provide media organisations with seamless deduplication workflows. The integration optimises the storage and management of…
Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability partnerships, Adform enters the next…
As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action. A new survey conducted by Capterra, a software and services marketplace, has found that despite 61%…
The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. The decision to…
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has partnered with Vevo, a music video network. The collaboration will allow for an accelerated phase of programmatic…
Pepsi MAX has unleashed its first major redesign in fourteen years by dropping a striking piece of CGI footage with a jaw-dropping scene in North Greenwich, London. The striking video…
Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance,…
Programmatic advertising expert Crimtan has collaborated with Fast Train Media, renowned for its innovative global travel guides, to bolster its advertising offering. Fast Train Media specialises in crafting engaging and…
69% of connected TV (CTV) users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more…
