RAAPID INC Achieves HITRUST i1 Certification
RAAPID INC, a leading provider of Risk adjustment solutions for payers and providers, today announced its enterprise grade risk adjustment SaaS platform & services have earned certified status by HITRUST…
Fierce Names Butterfly Network as a Fierce 50 Honoree of 2024
Butterfly Network, Inc. (“Butterfly”) (NYSE:BFLY), a digital health company transforming care through the power of portable, semiconductor-based ultrasound technology and intuitive software, today announced that Fierce Life Sciences and Fierce Healthcare…
The ‘cyber five’: Prepping search strategies for peak retail
Black Friday and Cyber Monday, previously competitor sale days, now look set to emerge as one event – a giant ecommerce extravaganza – thanks to increased ecommerce uptake among consumers.…
How marketers can ensure they’re not caught by another Australia-style Google crisis
Over the past month, Australia has caused widespread disruption across the digital advertising industry. Following the government’s decision to introduce a new law to solve a long-established row over whether…
Five account-based marketing trends to follow in 2021
It is a trend that’s perfectly in step with the times. Account-based marketing (ABM) is becoming one of the dominant forms of marketing today, and with good reason; in an…
Three major mistakes marketers can make with cloud-based systems
An increasing number of companies have taken their operations remote in recent times. In fact, remote work is now being considered a prominent part of the new normal. Businesses are…
How microsites are the surprising weapon for in-store customer engagement
Point-of-purchase displays were once all the rage in marketing. The same can be said for print, radio, catalogue, and TV, but those too have all cooled in their ability to drive awareness…
65% of UK CEOs think marketers focus on analytics too much
CEOs are beginning to question the analytics used by marketers to target campaigns, and instead want what they feel is a clearer link to business goals. Research from behavioral targeting…
TVSquared launches cross-platform analytics solution in UK and Germany
TV analytics firm TVSquared has launched its cross-platform measurement and attribution platform for all forms of TV, ADvantage XP, in the UK and Germany. The scalable solution brings continuous and…
Black Friday: 70% of retail marketers are concerned about technical issues
As many as 70% of retail marketers are worried that their technology will hinder their success this sales season, despite the majority of them having invested in better digital shopping…
