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Boltive, a technology company specializing in behavioral enforcement for ad security and data privacy, today announced that Pamela Slea has been appointed Chief Executive Officer and will join the Board of Directors, effective immediately. In her first act as CEO, Slea named Catherine Mietek as Chief Marketing Officer – a step that signals the company’s readiness to lead the next era of digital compliance.
The leadership change arrives at a pivotal moment for the industry. Digital ad security, consumer privacy are rapidly converging into a unified digital compliance environment, creating both urgent challenges and significant opportunities for organizations navigating this shift. Boltive’s approach – behavioral enforcement that monitors what actually happens in production environments rather than relying on intent or configuration – positions the company at the forefront of this transformation.
Slea’s appointment caps a successful tenure as President, during which she positioned Boltive for accelerated growth. Her 20+ years of adtech experience span pioneering companies including Google, Criteo, AppNexus, Index Exchange, and InMobi. Slea succeeds Matt Kennedy, who will transition to Executive Chairman of the Board.
“Modern environments like AI and programmatic advertising execute continuously and change after deployment. That is where risk actually emerges, and traditional governance fails in this environment,” said Slea. “Boltive focuses on outcomes and behavior. Catherine’s addition will be key to helping us communicate the value of this new category to the market.”
Mietek brings over 20 years of B2B SaaS marketing leadership in adtech and martech to the role. Her experience includes VP Product Marketing at Smartly.io and Director of Product Marketing at Index Exchange, making her ideally suited to accelerate Boltive’s go-to-market strategy.
“Pamela has driven significant momentum and strategic clarity for Boltive,” said Kennedy. “Her deep understanding of the adtech ecosystem and commitment to innovation, coupled with the addition of Catherine, makes them the ideal team to guide Boltive into its next chapter of growth. The Board is fully confident they will execute on our ambitious 2026 operating plan and long-term vision.”
Frequently Asked Questions
Where can I learn more about Boltive?
More information on Boltive’s patented, AI-driven solutions for ad security and data privacy can be found at Boltive.com.
What is the significance of Pamela Slea’s promotion at this time?
The promotion comes at a pivotal time as the market accelerates the convergence of digital ad security, consumer privacy, and cybersecurity—all central to digital compliance. Her leadership is expected to drive significant momentum, priming Boltive to capitalize on the continued expansion of this space, starting with the strategic hire of Catherine Mietek as CMO.
