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The Pineapple Agency, a leader in experiential marketing, announced the launch of its new fabrication business, The Juice Shop. This venture is poised to revolutionize the event and marketing industry by providing bespoke fabrication services that bring to life extraordinary brand experiences for some of the world’s most influential companies.

The Juice Shop will cater to The Pineapple Agency’s extensive client base, which includes iconic brands like Live Nation, Insomniac, Anheuser-Busch, Under Armour, and Dodge, as well as expanding its reach to new sectors and growth opportunities. The launch of The Juice Shop marks a strategic move to provide brands with a more streamlined, efficient, and cost-effective approach to experiential marketing.

The Juice Shop will serve as a creative epicenter, providing comprehensive fabrication solutions that encompass strategy, design, and production. Building on The Pineapple Agency’s established reputation for delivering standout experiences, The Juice Shop is dedicated to setting new benchmarks in the creation of immersive environments, scenic elements, and custom installations for events, trade shows, retail spaces, and pop-up activations. The new division will elevate The Pineapple Agency’s partnership with Insomniac, the global entertainment and lifestyle powerhouse, to new heights, taking the lead as the premier experience fabricator for its massive music festivals.

“With The Juice Shop, we are expanding our vision and capabilities to offer brands more than just experiences—we’re offering them the tools to make those experiences unforgettable,” said Justin Moss, founder and chief experience officer of The Pineapple Agency. “We are excited to bring our fabrication expertise to the forefront, allowing brands to unlock new levels of creativity and engagement through custom-built environments that captivate audiences and leave lasting impressions.”

Equipped with a state-of-the-art 50,000 square foot fabrication facility, The Juice Shop will serve as the epicenter for world-class scenic builds that have been at the heart of major events across the country. The facility’s capabilities will empower The Pineapple Agency to offer fully integrated solutions, from initial concept development through to final execution, ensuring that every detail aligns with the client’s vision and goals.

“We’ve seen firsthand the impact that well-crafted environments can have on brand storytelling and audience engagement,” Moss continued. “The Juice Shop is our answer to the growing demand for unique, high-quality fabrication that doesn’t just meet expectations but exceeds them.”

The launch of The Juice Shop aligns with The Pineapple Agency’s long-term growth strategy, with projections indicating significant expansion opportunities in the fabrication sector. By 2025, The Pineapple Agency expects to reach a valuation between $30 and $50 million, bolstered by this new venture.

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