Google introduces advanced AI advertising tools at Marketing Live
Google’s new creative tools and immersive ad formats made a big impact on digital marketing at Google Marketing Live. The annual event was in full swing in New York, where…
49% of consumers believe they can distinguish between traditional and AI ads on CTV
49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using…
IRCODE’s adtech solution merges physical and digital advertising worlds
Technology firm IRCODE has been launched, debuting what it describes as a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world. Utilising advanced neural networks and…
86% of UK SMBs recognise the potential in advertising for attracting new customers
UK SMBs are benefitting from the positive impact of advertising as they look to expand both at home and internationally. This is according to a study by Amazon Ads that…
Pipeline360 launches display advertising platform
Pipeline360, the media business of B2B marketing demand management specialist, Integrate, has launched a display ad platform that is purpose-built from the ground up to make it easier for B2B…
91% of online shoppers see too many ads on social media
An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response…
Polish AI marketing startup Digital First AI secures $3.8 million in funding
Digital First AI, a marketing technology startup based in Poland, has raised $3.8 million (€3.5 million) in its latest funding round. 4growth VC led the investment round, which saw participation…
67% of consumers will have ‘marketing fatigue’ by November 2024
67% of consumers are anticipating marketing fatigue by November 1, 2024, according to a study by Optimove Insights, the analytical and research arm of Optimove. Marketing fatigue occurs when consumers feel overwhelmed by the volume…
Fibr’s AI solution for scalable consumer experiences; tackling post-cookie challenges
With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting…
Rezolve AI and ePages partner to empower 100,000 merchants with AI-driven e-commerce solutions
Rezolve AI and ePages have formed a partnership to integrate AI technology into e-commerce software for small and medium-sized businesses in Europe. ePages is a provider of e-commerce software to…
